Responsibilities

• Lead the delivery of Evri's social media strategy, ensuring alignment with wider business and communications objectives
• Develop and maintain an engaging content pipeline designed to drive audience growth, engagement and positive brand sentiment
• Oversee content planning, channel management and social media tone of voice across all platforms
• Identify the most effective digital channels, content formats and opportunities to maximise reach and impact
• Act as a trusted advisor to stakeholders across the business, providing strategic guidance on social media activity and campaign delivery
• Lead the development and execution of our influencer strategy, identifying opportunities, managing relationships and delivering measurable results
• Develop recommendations for paid social investment that support audience growth and sentiment improvement
• Manage agency relationships, ensuring activity is aligned to organisational goals and delivers value for investment
• Utilise social listening and monitoring tools to identify trends, opportunities and potential reputational risks
• Work closely with Customer Services teams to support community management and embed our social tone of voice strategy

Requirements

• Degree qualified in Communications, Marketing, PR or a related discipline
• CIPR membership or professional development in communications would be advantageous
• Proven experience in social media, corporate communications, PR or a related field
• Strong track record of creating engaging social content and delivering audience growth strategies
• Experience working with influencers, talent or media partners
• Strong understanding of social media platforms, audience behaviours and emerging digital trends
• Experience managing agencies, external suppliers and campaign budgets
• Knowledge of social listening, performance analysis and communications measurement
• Strong copywriting, editing and storytelling skills
• Experience creating, filming and editing content for social media platforms