Social Account Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own client social activation by translating objectives into impactful, platform-aware campaigns and guiding cross-functional teams to deliver efficient, revenue-minded results.

  • Own day-to-day client relationships and translate needs into clear social briefs for activations.
  • Coordinate with strategy, creative, production, and data to ensure campaigns are delivered on time, on budget, and at high quality.
  • Drive optimisation and introduce AI-enabled workflows to improve efficiency and outcomes.

Job Description

Responsibilities

  • Act as the key day-to-day contact for clients on all things social, building strong relationships based on trust and a thorough understanding of their objectives.
  • Manage the end-to-end delivery of social media campaigns (organic and paid), ensuring projects are completed on time, within budget, and to a standard of excellence.
  • Collaborate closely with internal strategy, creative, production, and data teams to translate client needs into clear, actionable briefs for social-first content and activations.
  • Proactively identify opportunities for campaign optimisation and contribute to the development of strategic recommendations for your clients.
  • Manage project budgets, scopes, and timelines, ensuring profitability and providing accurate financial forecasting and reporting to your Account Director.
  • Champion the use of our intelligent operating platform, social listening tools, and AI to streamline workflows, enhance efficiency, and deliver innovative solutions.
  • Mentor and support junior members of the client service team, such as Account Executives, fostering a collaborative and supportive environment.
  • Ensure all creative output is strategically sound, platform-appropriate, and aligns perfectly with the brand’s identity and objectives.

Requirements

  • Client Management: Proven experience in building and maintaining strong client relationships as a trusted day-to-day contact on social media accounts.
  • Social Campaign Management: Exceptional organisational skills with the ability to manage multiple social media projects flawlessly from brief to final delivery, including content calendars, community management, and reporting.
  • Platform Fluency: A strong, practical understanding of the modern social media landscape, including the features and best practices for major platforms (e.g., TikTok, Instagram, LinkedIn, X, Facebook).
  • Commercial Acumen: A solid understanding of project financials, including budget management, scoping, and reporting, with a focus on project profitability.
  • Integrated Collaboration: A natural team player with a proven ability to work effectively with creative, strategy, and data teams to deliver powerful, socially-led work.
  • AI & Technology Enthusiasm: An enthusiasm for new marketing technologies and a practical ability to use AI and social media tools to improve efficiency and results.
  • Clear Communication: Excellent written and verbal communication skills, capable of presenting ideas clearly and keeping clients and internal teams aligned.
  • Problem-Solving: A proactive and solution-focused mindset, with the ability to anticipate challenges and navigate them effectively.
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    VML

    3.5 Glassdoor

    VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

    Founded in 2024
    New York, New York, US
    33K employees (8,368 in marketing)
    67% recommend to a friend
    79% CEO approval

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    42.8%
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