Service Marketing Lead

Cambridge, Cambridgeshire, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and normalize messaging for services, turning technical expertise into client-ready narratives and ensuring consistent visibility across sectors.

  • Messaging & Proposition: Build client-focused value props and GTM content that drive sales impact.
  • Content Development & Promotion: Lead go-to-market and service promotion, briefing owners and shaping output.
  • Digital Visibility & Consistency: Own service visibility online and maintain cross-service alignment.

Job Description

Responsibilities

  • Own messaging and proposition frameworks
  • Take Services to market and drive promotion
  • Translate technical expertise into client language
  • Brief Service owners and drive content development
  • Edit, shape, and quality-assure all output
  • Identify and develop new promotional opportunities
  • Own digital visibility for our services
  • Ensure consistency across services and sectors

Requirements

  • Significant experience in editing or writing, a senior B2B marketing, product marketing, or proposition development role.
  • Proven ability to develop client focused messaging frameworks, value propositions, and GTM content that has demonstrably supported sales and marketing outcomes/
  • Direct experience working with senior technical, commercial, or service leaders to translate expertise into compelling external narrative.
  • Experience in professional services, consultancy, or a technical/innovation-led business strongly preferred.
  • Degree or equivalent qualification in marketing, communications, or a related discipline preferred; a strong portfolio of work will carry significant weight.

Preferred

  • Comfortable working with ambiguity and building new frameworks where none previously existed.
  • Strong collaboration skills: this role sits in the middle of the marketing team and depends on being an excellent partner to Market Performance and Channel Execution colleagues.
  • Experience with content strategy, proposition development, and sales enablement in a B2B context.

Benefits

  • flexible working
  • a discretionary bonus
  • excellent learning and development opportunities
  • a 12% non-contributory pension
  • private healthcare
  • electric vehicle lease salary sacrifice scheme
  • share incentive plan
  • 33 days holiday inclusive of bank holidays
Cambridge Design Partnership logo

Cambridge Design Partnership

Cambridge Design Partnership is an end-to-end innovation partner, propelling global brands and ambitious start-ups to success.We build breakthrough products and services – from insight to ideas, prototypes to production – bringing innovation to life. Our teams are multi-disciplinary, uniting scientific rigor, design ingenuity, and engineering excellence for consumer, healthcare, and industrial clients.People-centered, deeply collaborative, and – above all – expert, we’re uniquely positioned to shape the future for consumers, patients, and industry. Even our ownership model is innovative: We’re 100% owned by our employees, ensuring an open culture and a total commitment to your project’s success.One partner. No barriers. Extraordinary results.

Founded in 1996
Cambridge, England, GBR
205 employees (7 in marketing)

Traffic Signals

Monthly Visitors
5.4K
Traffic Source Mix
Search
42.7%
Direct
42.1%
Referral
8.7%
Social
5.1%
Paid
1.2%

Headcount Trend

Current headcount: ~205