Responsibilities

• Outreach Campaign Development : Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
• Relationship Building : Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration : Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building.
• Performance Tracking : Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting : Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching : Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis : Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends.
• SEO Compliance : Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency : Effectively utilise media contact databases and standard SEO and outreach tools.

Requirements

• Fluent (or close to) verbal and written communication skills in English and German
• Background or education in PR, marketing, or similar.
• Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
• Demonstrated success in improving search engine rankings across various markets.
• Experience in securing backlinks from major publications in different markets.
• An ability to ideate outreach campaigns which deliver long-term value.
• Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
• Familiarity with outreach-specific PR tools as well as general SEO tools.
• Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.

Benefits

• Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals
• Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning
• Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs
• Stock Options: at Proton, we are all owners of the company and you get stock options when you join us
• In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei.
• Food: lunch and snacks are provided by Proton every day at our offices
• Transport: we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location
• Flexible Working: you can define your own working hours as long as it works with team meetings
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do (read more about our impact here )