Responsibilities

• We are looking for an SEO content writer to create, update and optimise content that drives organic growth across our websites.
• The role includes writing advice articles and provider profiles for care homes, home care agencies and nurseries, as well as re-optimising and refreshing existing content to improve rankings, traffic and user engagement.
• You will identify content opportunities, conduct keyword research and create content that performs across both traditional search and AI-powered search experiences (AIO/AI Overviews).
• You will also transform provider information and internal data into compelling, accurate and SEO-friendly descriptions.

Requirements

• Proven SEO content writing experience.
• Strong understanding of keyword research, search intent, E-E-A-T and AIO optimisation.
• Experience updating and re-optimising existing content to improve performance.
• Excellent writing, editing and proofreading skills.
• Strong attention to detail and ability to manage multiple projects.
• Skills Needed: Marketing, Problem Solving, Project Management, Digital Marketing and Advertising Skills, Website Updates and Developments, Social Media Skills, Attention to detail, Creativity, Verbal and Written Skills, Communication, Time Management, Organisational skills

Preferred

• Experience in healthcare, social care or childcare.

Benefits

• 25 days annual leave + bank holidays (pro-rated)
• 6% employer pension contribution (pro-rated)
• Access to perks and discounts through Perkbox
• Cycle to Work Scheme
• Long Service Awards
• Company and Team nights out
• We offer a wide range of benefits to our employees, including a generous holiday allowance (25 days plus bank holidays) and a company-wide bonus scheme.