Responsibilities

• Set and own the department's SEO content strategy, standards and ways of working.
• Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
• Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
• Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO
• Challenge briefs and provide clear, evidence-based strategic recommendations.
• Work confidently with senior stakeholders.
• Support existing clients, new opportunities and pitches.
• Champion the agency's content-planning process and standards.
• Work across several teams as the senior content-strategy specialist.
• Reports to: Head of SEO

Requirements

• At least five years' SEO experience, including two+ years in a management role.
• Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
• Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
• Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
• Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
• Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
• Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.

Preferred

• Appreciation of UX best practice principles and how these should align with SEO recommendations
• Experience using seoClarity