Responsibilities

• Develop and execute effective SEO strategies aligned with business goals to improve search engine rankings and increase organic traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content optimisation and new content creation.
• Optimise website architecture, on-page elements, and technical aspects using tools like WordPress, Google Analytics, and Google Ads.
• Collaborate with content creators to craft compelling copy that enhances SEO performance while maintaining brand voice.
• Manage social media campaigns and integrate SEO best practices across multiple digital channels to maximise reach.
• Monitor website performance using analysis tools such as Microsoft Excel, Google Analytics, and other analytics platforms; generate reports to track progress.
• Oversee project timelines and coordinate efforts across teams to ensure timely delivery of marketing campaigns and website updates.
• Utilise Adobe Photoshop for basic visual editing when needed for content enhancement or promotional materials.
• Lead B2B marketing initiatives by creating targeted strategies that foster strong business relationships.
• Manage email marketing campaigns to nurture leads and engage existing clients effectively.

Requirements

• Proven experience in SEO management with a solid understanding of search engine algorithms, ranking factors, and optimisation techniques.
• Demonstrated ability in project management, including planning, executing, and monitoring digital marketing projects.
• Proficiency in WordPress, Adobe Photoshop, Google Ads, Google Analytics, Microsoft Office Suite (Word, PowerPoint, Excel), and IT tools relevant to digital marketing.
• Strong copywriting skills with the ability to create engaging content tailored for B2B audiences across various platforms.
• Experience managing social media accounts and executing integrated marketing campaigns that deliver measurable results.
• Excellent communication skills in English with the ability to collaborate effectively within diverse teams.
• Strong analysis skills for interpreting data insights to refine strategies continually.
• Effective time management and organisational skills to handle multiple projects efficiently while meeting deadlines.
• Leadership qualities that enable guidance of team members or junior staff as needed.

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Flexible schedule
• Flexitime
• Free parking
• Gym membership
• Health & wellbeing programme
• On-site parking