SEO Account Director

Shrewsbury, Shropshire, UK (Hybrid)

£49K/yr – £54K/yrDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and evolve the client strategy and ADP program for SEO-driven accounts, while driving cross-team alignment, profitability, and scalable best practices.

  • Account leadership: own strategy development, client service excellence, and profitability management across a portfolio of SEO-focused accounts
  • Team and process leadership: mentor, train, and drive cross-channel SEO workflows with a focus on scalable processes and knowledge sharing

Job Description

Responsibilities
  • Development and execution of client strategy to increase commercial performance, and provide great customer service to clients
  • Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
  • Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
  • Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
  • Pioneer direction of department across the team
  • Develop, mentor and train team members, both remotely and in person
  • Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
  • Play an active role in defining SEO best practice and scalable processes
  • Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
  • Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
Requirements
  • Currently operating at Account Director level (or equivalent), with proven experience leading accounts of similar scale and complexity
  • Degree level education or relevant equivalent experience
  • In-depth demonstrable experience in digital marketing and SEO advertising
  • Excellent communication, organisation, and presentation skills
  • A mathematical and analytical mind
  • Exceptional client service skills
  • Highly organised and an ability to multi-task
  • Impeccable attention to detail
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to deadlines and strong time management skills
Benefits
  • Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
  • Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
  • On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
  • - Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • - 25 days holiday a year
  • - Discretionary annual performance based incentive
  • - Sale commission
  • - Recruitment referrals bonus
  • - Health & Wellbeing contribution
  • - 2 Recharge Days each holiday year
  • - Ride to Work scheme
  • - Railcard
  • - Season Ticket loan
  • - Home office chair and home office screen
  • - Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
  • - Weekly treat: Enjoy a complimentary lunch on us every week
  • - Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
  • - Life insurance and income protection
  • - Medical Cash Plan
  • - Pension
Croud logo

Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011
London, England, GBR
741 employees (305 in marketing)
67% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
60.9K
Traffic Source Mix
Search
52.3%
Direct
34.3%
Referral
6.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~742

Marketing Team

Marketing Team Size
288 (39% of company)
Median Career Experience
10.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$38.5M
Last Raise
$38.5M
Private Equity, 6 years ago

Funding History

  • Nov 2019
    Private Equity • $38.5M

Recent News