Senior Strategist

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own the core social strategy for key clients, translating strategy into social campaigns, driving engagement, and coordinating cross-functional teams to ensure data-driven optimization and alignment with broader campaigns.

  • Define social strategy ownership across key clients to raise brand awareness and engagement.
  • Translate strategic objectives into social campaigns, measuring impact with actionable analytics.
  • Collaborate across departments to ensure client goals are met and programs stay integrated with broader plans.

Job Description

  • Responsible for developing the social strategy for assigned key clients across the business that will drive brand awareness and increase engagement.
  • Translating overarching strategic comms plan and objectives into effective, social media marketing strategies, campaigns and plans that will drive social impact.
  • Working closely with departments across the agency to develop and create the best work and ensure we are supporting the needs and goals of the client.
  • Proactively bringing recommendations and ideas to agency partners, client leads and relevant departments.
  • Analyse social media metrics and generate reporting to measure the effectiveness of campaigns and ensure strategic recommendations are data driven
  • Collaborate with the team to align social media efforts with broader strategies and campaigns.
  • An experienced social strategist with a proven record in creative agencies, partnering directly with brands to craft and deliver impactful, results-driven campaigns.
  • Solid understanding of social media platforms, analytics and tools.
  • Good handle on best practices, tuned in to social culture, and a clear take on where the industry’s going.
  • Demonstrated experience in developing social media strategies and implementing successful social media campaigns.
  • Able to be part of a team with a positive and supportive approach.
  • Able to handle multiple clients and prioritise your time and internal resource based on requirement.
  • Confident using Microsoft Office (Excel, Word, PowerPoint) and familiar with social analytics tools and software.
    • Hybrid working. We work 3 days in the office and 2 from home
    • 25 days annual leave
    • Two weeks work from anywhere
    • Birthday Day off – an extra day to celebrate your big day
    • Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing!
    • Free breakfast, snacks and drinks in the office.
    • Private Healthcare cover, Cycle to work scheme, Tech scheme + more
    • Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
    • Dog friendly office
    • Location: London, England, United Kingdom
    • Hybrid
    • Role: Senior Strategist
    • Strategy department
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    Coolr

    4.6 Glassdoor

    Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

    Founded in 2016
    London, England, GBR
    152 employees (79 in marketing)
    82% recommend to a friend
    90% CEO approval

    Marketing Team

    Marketing Team Size
    45 (30% of company)
    Marketing Roles Posted (Last 30 Days)
    3

    Traffic Signals

    Monthly Visitors
    20K
    Traffic Source Mix
    Search
    45.6%
    Direct
    38.3%
    Referral
    7.9%
    Social
    7%
    Paid
    1%

    Headcount Trend

    Current headcount: ~156

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    Senior Strategist

    Coolr · London, UK · Hybrid