Senior Social Media, PR and Influencer Manager at Matalan | Liverpool, UK

Matalan

Senior Social Media, PR and Influencer Manager

Liverpool, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive the brand’s social, PR, and influencer engine to build a social-first identity that fuels engagement, consideration, and customer intent, while leading a multidisciplinary team and shaping content strategy.

Social/PR/Influencer Ownership: Own strategy, creative direction, partnerships, and campaign delivery across platforms.
Team & Collaboration: Lead and develop a cross-functional team and manage external agencies to deliver integrated brand moments.
Measurement & Insights: Track campaign performance, audience engagement, and brand impact with close collaboration with digital/insight teams.

Job Description

Own and lead the social media, PR and influencer strategy across all key platforms
Define the long-term creative direction and content architecture for the brand
Build a social-first brand presence that drives consideration, engagement and customer intent
Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
Lead, develop and inspire a multi-disciplinary team across social media, PR and influencer marketing
Create a collaborative and creative environment where innovation and experimentation are encouraged
Develop team capability and champion best practice across the business
Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments

Matalan

From humble beginnings to disruptive innovations in the retail industry, when we say there’s no other retailer like Matalan, we really mean it! There’s an honesty and energy here that allows our people to shine, which our colleagues, customers and suppliers love. With over 200 stores in the UK, a growing online presence and over 15,000 employees, we’re a thriving, omnichannel value retailer that’s going places and delivering year on year growth. If you want to work for a company that’s passionate about its people, helps you to grow and be the best you can be, then you’ve come to the right place. We work together to support our customers, suppliers and each other, and we’re excited by the possibility of our people helping us to shape the future of retail.We make sure every voice is heard, nurture the ambitions of our people and invest in their future. Our amazing and diverse people make us who we are and our values are the driving force behind everything we do: Think Customer, Think Family, Be Real, Be the Best.Talent is quickly spotted and nurtured, and there are lots of opportunities to tailor make your own career and learn with us.Right now, Matalan is stepping in to a new age and embracing the changing face of retail. We have some exciting opportunities across the business in Retail and Logistics, as well as Ecommerce, Marketing, Technology and Product at our Head Office in Liverpool and our new Creative Hub in London.

Founded in 1985

Kirkby, England, GBR

5.4K employees (186 in marketing)

www.matalan.jobs