Senior Social Media Officer (Maternity Cover) at Chefs in Schools | London, UK

Chefs in Schools

Senior Social Media Officer (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 7 weeks ago

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Job Summary

Own social content planning and end-to-end campaigns across multiple platforms, with heavy emphasis on audience research, platform diversification, and data-driven optimization for growth and conversions.

Growth Engine: Own quarterly content planning, cross-channel activation, and end-to-end campaign delivery from concept to launch.
Audience & Partnerships: Lead audience research, sector insights, and relationship-building with networks, schools, chefs, partners, and influencers.
Measurement & ROI: Tie social activity to organisational goals using analytics, set targets, and drive improvements based on data.

Job Description

Responsibilities

Develop and implement quarterly social media content planning aligned to organisational priorities, ensuring strategic forward-planning across all platforms
Lead audience and sector-wide research to reach a diverse follower base through targeted content and share best practice across the charity
Develop platform-specific strategies for underutilised channels, making data-driven recommendations about platform investment
Create exciting, constantly evolving content across videos, graphics and copy that drives specific actions and conversions
Maintain and develop brand consistency standards and content frameworks across all organisational social media channels
Manage regular creative brainstorms to build a bank of content ideas and champion creative innovation
Plan, pitch and deliver social media campaigns and organisational content programmes end-to-end, from concept through to launch and beyond — including production coordination, communications planning and stakeholder management
Lead photoshoot planning and content production end-to-end, managing external agencies and professional photographers where required
Plan and manage school visits strategically to maximise content output, coordinating permissions, logistics and team involvement and building ongoing relationships with school kitchen teams
Develop briefs and guidance to empower wider team members to gather suitable content when needed

Lead conversations on social channels, proactively sharing sector news with organisational commentary to position us as a thought leader, and build and maintain strategic relationships with relevant networks, schools, chefs, partners and influencers
Plan, pitch and create strategic content to maximise partnerships, patrons and ambassadors, proactively identifying opportunities and ensuring prominent placement on our platforms
Deliver analytics with strategic insights and recommendations, tracking meaningful KPIs including conversions, target audience growth and actions taken
Use data to optimise strategy and prove return on investment, setting targets and deadlines for performance improvement based on insights
Champion diversity, equality and inclusion in all social media content, and work collaboratively with the wider communications team sharing expertise on brand standards and best practice

Chefs in Schools

Kids are our future - we say let's feed them like it. We work with schools in areas of high socioeconomic deprivation to tackle inequality through school food and food education. We train the school kitchen teams to serve freshly made food - that doesn’t just fill young people up, but feeds their imagination too. Children growing up in areas with the highest levels of socio-economic deprivation are twice as likely to leave primary school obese. Research shows if you improve school food, you reduce obesity, increase attainment levels and can boost social mobility too. You can't fix everything with school food but we think it's a good place to start.

Founded in 2018

London, England, GBR

41 employees (5 in marketing)

www.chefsinschools.org.uk