Responsibilities

• Devise social strategy: Work with clients and internal teams to create scroll-stopping, strategy-first social campaigns across all platforms - from TikTok to LinkedIn, Instagram to YouTube.
• Lead social content and channel planning: Shape always-on and campaign content plans, define channel roles, set editorial rhythms, and make sure every post has a clear job to do.
• Manage creator partnerships when needed: Influencer and creator activity may form part of the plan, so you’ll know how to brief creators, shape collaborations and work with specialist partners without this being the sole focus of the role.
• Set clear goals and deliver: Whether it’s driving engagement, increasing awareness, growing communities, or supporting conversions, you’ll shape activity with clear KPIs - and you’ll track performance to prove it worked.
• Analyse audiences and communities: Use social listening tools (Brandwatch, Sprout, etc.) and collaborate with our Insights teams to uncover what matters most to your clients’ audiences and communities.
• Lead and inspire: You’ll oversee the day-to-day work of junior team members, guide best practice, and play a hands-on role in supporting their growth and development.
• Pitch and win: You’ll help shape new business responses with strategic insight, social-first thinking and a clear point of view on how brands can show up culturally.
• Collaborate across teams: Work closely with Creative, Studio, Paid Media, Digital and Strategy teams to ensure social activity is joined up, on brand and on brief.
• Stay culturally plugged in: You know what’s trending, what’s cringeworthy, and what’s next - and you’ll use that instinct to keep our work bold, fresh and relevant.