Responsibilities

• Manage the content output on DfE organic, owned social media channels and support ministerial channels.
• Take the lead on reactive, proactive and calendar specific projects, planning, producing, owning, and managing key social projects and initiatives.
• Help to shape content and social strategy alongside the creative team, and see these ideas through to publish.
• Advise content creator colleagues, other comms teams and private offices on platform-specific best practice and trends.
• Build and develop relationships with audience-specific external content creators, digital media platforms, and well-known public figures with a view to creating impactful collaborations.
• Ensure the right tone of voice for the DfE and ministers as required.
• Balance creative storytelling alongside the responsibilities and expectations of a government social media account.
• Manage and maintain the DfE social publishing schedule.
• Contribute to creative development and production of assets.
• Analyse and report on content performance with relevant analysis and recommendations.

Requirements

• Experience of taking ownership of a suite of social media platforms within a large organisation.
• Experience of working in a fast-paced environment with the ability to adapt and flex to ongoing developments.
• Confidence challenging the status quo and defending editorial decisions.
• In-depth knowledge of the major social platforms and how to utilise them effectively to deliver comms that speak to key audiences.
• Utilise data to effectively inform strategies, plans and bring others ‘on the journey’.
• Strong copywriting experience and an eye to detail.
• Effective planning and publishing experience.
• Positive attitude and collaborative approach to work, keen to be involved in the team.

Benefits

• Leave: You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the King’s Birthday privilege holiday and 8 days’ bank and public holidays.
• We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.
• As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme.
• Travel to your primary office location will not be paid for by DfE, but costs for travel to an office which is not your main location will be covered.