Responsibilities

• Manage the content output on DfE organic, owned social media channels and support ministerial channels.
• Take the lead on reactive, proactive and calendar specific projects, planning, producing, owning, and managing key social projects and initiatives.
• Help to shape content and social strategy alongside the creative team, and see these ideas through to publish.
• Advise content creator colleagues, other comms teams and private offices on platform-specific best practice and trends.
• Build and develop relationships with audience-specific external content creators, digital media platforms, and well-known public figures with a view to creating impactful collaborations.
• Ensure the right tone of voice for the DfE and ministers as required.
• Balance creative storytelling alongside the responsibilities and expectations of a government social media account.
• Manage and maintain the DfE social publishing schedule.
• Contribute to creative development and production of assets.
• Analyse and report on content performance with relevant analysis and recommendations.

Requirements

• Essential Criteria:
• Experience of taking ownership of a suite of social media platforms within a large organisation.
• Experience of working in a fast-paced environment with the ability to adapt and flex to ongoing developments.
• Confidence challenging the status quo and defending editorial decisions.
• In-depth knowledge of the major social platforms and how to utilise them effectively to deliver comms that speak to key audiences.
• Utilise data to effectively inform strategies, plans and bring others ‘on the journey’.
• Strong copywriting experience and an eye to detail.
• Effective planning and publishing experience.
• Positive attitude and collaborative approach to work, keen to be involved in the team.
• We welcome applications from candidates seeking part time or compressed working pattern. However, due to the nature of the work and the shift coverage required, the minimum number of contracted hours for this role is 30 hours per week over a 4 day period.

Benefits

• Alongside your salary of £48,999, Department for Education contributes £14,195 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .
• Applicants currently holding a permanent post in the Civil Service should note that, if successful, their salary on appointment would be determined by the Department’s transfer / promotion policies.
• As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme, which many experts agree is one of the most generous in the UK.
• You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the King’s Birthday privilege holiday and 8 days’ bank and public holidays.
• We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.
• Most DfE employees will be working a hybrid pattern, spending at least 60% of their time in an office or work setting. Changes to these working arrangements are available in exceptional circumstances but must be agreed with the line manager and in line with the requirements of the role.
• Travel to your primary office location will not be paid for by DfE, but costs for travel to an office which is not your main location will be covered.
• As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.