Responsibilities

• Lead the development, delivery and ongoing improvement of the Business School’s social media strategy, aligned with wider marketing and communications objectives.
• Take ownership of the School’s social media channels, ensuring a consistent brand voice, strong visual identity and high editorial standards.
• Plan and oversee a strategic social media calendar, working closely with colleagues across the School to identify opportunities for content, campaigns and live event coverage.
• Lead social media campaigns that build community, support audience engagement and contribute to student recruitment and brand visibility goals.
• Provide expert advice to internal stakeholders on social media best practice, channel optimisation, content strategy and audience engagement.
• Provide strategic guidance on video content, including YouTube optimisation, platform best practice and data-informed video strategies.
• Line manage the Social Media and Digital Content Manager, setting priorities, supporting development and ensuring effective delivery.
• Monitor, analyse and report on social media performance, using insights to inform continuous improvement and strategic decision-making.
• Lead on social media governance, including best practice, data protection, social listening, reputational risk and crisis communications where required.
• Manage relevant budgets, suppliers and agency relationships to ensure value, consistency and effective delivery.

Requirements

• Significant experience developing and delivering social media and digital content strategies that drive audience growth, engagement and measurable impact.
• Strong experience planning, delivering and evaluating social media campaigns across multiple platforms, including LinkedIn, Instagram, YouTube and Facebook.
• Excellent writing and editing skills, with the ability to adapt content and tone for different audiences, channels and objectives.
• Strong understanding of video content, YouTube optimisation and how audiences engage with video across digital platforms.
• Excellent analytical skills, with experience using social media insight, reporting and testing to improve performance.
• Experience providing expert social media guidance to colleagues and stakeholders across a complex organisation.
• Strong project management skills, with the ability to manage multiple priorities and collaborate effectively across teams.
• Line management experience and a supportive, collaborative leadership style.
• A creative, solution-focused mindset, with a strong understanding of social media governance, reputational risk and digital best practice.

Benefits

• The opportunity to develop your career at a world-leading institution and be part of our mission to continue science for humanity
• Benefit from sector-leading salary and remuneration package (including 39 days off a year and generous pension schemes)
• Get access to a range of workplace benefits including a flexible working policy from day 1, generous family leave packages, on-site leisure facilities and a cycle-to-work scheme
• Interest-free season ticket loan schemes for travel
• Be part of a diverse, inclusive, and collaborative work culture with various staff networks and resources designed to support your personal and professional wellbeing.