Senior Recruitment Marketing Manager at UK Home Office | Salford, UK | £47K/yr – £50K/yr

UK Home Office

Senior Recruitment Marketing Manager

Salford, UK (On-site)

£47K/yr – £50K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own multi-channel recruitment marketing campaigns for a government employer, coordinating planning, suppliers, and evaluation to deliver on KPI-driven hiring communications across brands.

Campaign Planning: Define KPIs, audiences, and inform creative and media plans.
Delivery & Partnerships: Manage suppliers, briefing, approval, and performance evaluation, collaborating with Resourcing Centre teams.
Brand & Evaluation: Ensure brand coherence and partner with Analytics to measure KPIs and optimize future campaigns.

Job Description

Campaign development: sourcing and analysing insight to set KPIs, define audiences and inform creative and media plans.
Internal stakeholder management: securing approval of plans, including with hiring managers and senior stakeholders; collaborating with other Home Office Resourcing Centre teams, including Resourcing Consultants, to develop campaign plans.
Supplier management: briefing, approval and evaluation of communications agency and other suppliers.
Development of communications plans: including creative development, media planning and buying and full integrated plans.
Brand management: Applying the Home Office recruitment branding appropriately, maintaining overall brand coherence.
Evaluation: close working with the Resourcing Centre’s Analytics and MI team to set, measure and report on KPIs and analyse results to improve future campaigns.
Line management of a small team.
Budget management: accurate management of campaign budgets including forecasting and payments.

Experience of supplier management, to include creative and/or media agencies or leading media owners. Experience of briefing, day to day management and performance management.
Aptitude for creative development: to include developing propositions, messaging and creative assets, ensuring consistency and building brands.
A detailed understanding of media planning and implementation: to include development of strategies and integrated multi-channel media plans and management of delivery, including evaluating campaign success.
Proven ability to see the bigger picture and both identify and mitigate risks including reputational risks.
Collaboration and negotiation: Ability to develop and deliver marketing campaigns working alongside business colleagues. A track record of influencing senior stakeholders to secure agreement to proposals.
Project management and prioritisation: able to work at pace to deliver a number of campaigns in support of communications priorities, which can change at short notice. Able to prioritise and manage projects effectively.
Leadership and decision-making: ability to lead a team and work independently to deliver effective campaigns.

A Civil Service pension with an employer contribution of 28.97%

UK Home Office

At the Home Office, we help to ensure that the country is safe and secure. We’ve been looking after UK citizens since 1782.We are responsible for:- working on the problems caused by illegal drug use- shaping the alcohol strategy, policy and licensing conditions- keeping the United Kingdom safe from the threat of terrorism- reducing and preventing crime, and ensuring people feel safe in their homes and communities- securing the UK border and controlling immigration- considering applications to enter and stay in the UK- issuing passports and visas- supporting visible, responsible and accountable policing by empowering the public and freeing up the police to fight crime- fire prevention and rescueThese organisations are all part of the Home Office:- Border Force- HM Passport Office (HMPO)- Immigration Enforcement- UK Visas and Immigration (UKVI)

London, England, GBR

18K employees (641 in marketing)

www.gov.uk/government/organisations/home-office