Responsibilities

• End-to-end ownership of the growth funnel in the product: where do users come from, where do they drop off, what gets them to value
• Prioritised experimentation roadmap across acquisition (landing pages, onboarding), activation (first-session experience, aha moments), and monetisation (upgrade prompts, pricing surfaces, plan structure)
• Clear documentation of what’s been tested, what’s worked, and what the current best-performing variants are
• Working with engineering on acquisition-layer features: referral, sharing, virality loops, embed mechanics
• Owning the activation funnel spec: what does a great first 10 minutes look like? What behaviours predict retention?
• Collaborating with the organic and paid teams to ensure landing page and onboarding experiences match channel intent
• Pricing strategy recommendations: pricing and packaging, where upgrade prompts appear, how they’re framed, what the flow looks like
• Experiment with plan structure, trial mechanics, and paywall logic to improve free-to-paid conversion
• Partner with the CRO and Finance on understanding the unit economics implications of monetisation changes
• Own and audit the product tooling stack: what we use, what it costs, what it delivers

Requirements

• Experience in in a growth-focused role at a PLG SaaS/AI company
• Strong command of funnel metrics: activation rates, D7/D30 retention, free-to-paid conversion, payback period
• Hands-on experience running A/B and multivariate experiments: knows how to design a clean test, read the results, and ship the winner
• Comfortable working directly in analytics tools (Amplitude, Metabase, or similar)
• Sharp commercial instincts: understands unit economics and can connect product decisions to LTV:CAC outcomes
• Experience managing a growth tooling stack: not just using tools, but owning vendor relationships and spend decisions
• Clear, concise communicator who can write a tight spec and a tight Slack message
• Bias for action: can move fast, iterate in public, and isn’t precious about being wrong
• AI-native: you use AI tools to work faster and think bigger, and can apply that lens to how our users work too

Preferred

• Bonus: experience in a marketing SaaS, creator tools, or AI product; familiarity with both PLG and sales-assisted motions

Benefits

• Monthly subsidy programme: Everyone values different things, so we give you a monthly allowance to spend how it suits you best — whether that’s on office furniture, childcare, gym memberships, or anything else that makes your life easier.
• Unlimited paid holidays: Time with family, friends, or just yourself is priceless.
• Home office set-up: We make sure your home office is fully equipped with everything you need — laptop, monitors, headsets, keyboards, and more — so you can work comfortably and creatively.
• Mental health benefit : We’ve partnered with Spill to offer confidential mental health support to all our team members.
• Equity: When VEED wins, you win. Our stock options let you share in the company’s growth and be a part of our journey.