Senior PR Manager at REFY | London, UK

REFY

Senior PR Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the global PR agenda across markets, shaping brand narrative, influencer strategy, events, and crisis/reputation management to build earned-media authority and protect the REFY brand while driving measurable visibility.

Global strategy and market adaptation with a consistent voice across UK, US, Europe, and MENA.
Earned media, influencer relations, product launch PR, and events that translate into sustained brand credibility.

Job Description

Responsibilities

Global PR strategy across UK, US, Middle East and Europe
Brand narrative — how REFY shows up in media and culture
Founder Strategy - how we position Jess and Jenna in relation to REFY whilst they develop their own voices as separate to the CEO and leadership team spokespersons
Earned media and press office — always-on visibility and product launch PR
Influencer community — identifying and building authentic relationships with creators, then handing over to Partnerships for campaign delivery
Press events and brand activations globally
PR agencies across all markets
Budget, reporting and performance (share of voice, EMV, reach, sentiment)
Crisis communications and reputation management
Leading and developing the PR team of three

Requirements

Senior PR experience in beauty, lifestyle or premium consumer, with a track record of building brand credibility through earned media
Hands-on experience leading PR across the UK, US, Middle East and Europe — you've executed in these markets, not just overseen them
Strong, genuine media and talent relationships across priority markets
A clear point of view on influencer community building — what makes a real advocate versus a placement
Ability to move between strategy and execution without dropping quality in either
Commercial instincts — you can connect PR activity to brand and business outcomes
Confident managing agencies, briefing sharply and holding them to account
Crisis communications experience — calm, decisive, solutions-focused
Excellent storytelling and writing, with an instinct for what travels across markets
Comfortable with performance data (EMV, SOV, reach, sentiment)
A leadership style that gets the best from a small, driven team (team of 2 direct reports).

Benefits

25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
Extra Holidays: Option to buy up to 5 additional days.
Sabbatical Leave: Take up to 3 months off after 4 years of service.
Community First Day: A day to support a cause you love.
Bonus Scheme: Rewards for your hard work and success.
Family Leave: Enhanced support for new parents.
EV Scheme: Drive electric with salary sacrifice options.
Financial Coaching: Guidance to boost your money mindset.
Flexible Religious Holidays : Flexibility to honour days that matter to you.
Flexible Working: Flexi start and finish times with the option to work one day per week from home.

REFY

4.1 Glassdoor

REFY is all about simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key. Launching in 2020, our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified.Bringing world-first formulas and products to market, we’re leading a new world of beauty; we’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. All our products have been developed to suit all skin tones and types, with added ingredients, such as Hyaluronic Acid, Niacinamide and Peptides, to give you even more out of your beauty.At REFY we are more than a beauty brand. Our community are our biggest supporters, that’s why we are always listening and developing ways in which we can give our community more. We’re bringing you into our REFY lifestyle, where we believe in simplifying your routine so you have more time to live your life and do the things you love.refybeauty.com / careers.refybeauty.com

Founded in 2020

Manchester, England, GBR

177 employees (33 in marketing)

www.refybeauty.com

82% recommend to a friend