Responsibilities

• Lead creative, integrated publicity campaigns for priority BBC Radio 4 programmes, podcasts, presenters and editorial moments across print, online, broadcast and digital platforms
• Deliver proactive campaigns from planning and messaging through to press materials, pitching, interviews, talent coordination and media opportunities
• Secure strong media coverage by identifying compelling stories, developing clear narratives and building trusted relationships with journalists across news, arts, culture, entertainment, audio, TV, podcast and digital media
• Manage daily reactive press activity, including journalist enquiries, breaking news lines, sensitive issues and high-profile editorial moments, and take part in the out-of-hours on-call rota
• Work confidently with senior stakeholders, editors, commissioners, programme makers, presenters, talent, agents, independent producers and external publicists to develop and deliver effective publicity strategies
• Provide clear communications and reputational advice to senior colleagues, helping to manage risks and align messaging with wider BBC priorities
• Support forward planning across the Radio 4 schedule and wider speech audio publicity, including BBC Sounds campaigns, programme information, diary management, opportunity spotting and risk flagging.

Requirements

• A passion for radio, podcasts, speech audio and distinctive BBC storytelling, with strong ideas for how to spotlight Radio 4 content to reaching broad and new audiences
• A proven track record of planning and delivering creative, effective publicity campaigns that secure strong coverage across print, online and broadcast media, as well as maximising digital and social media opportunities
• Strong news judgement and understanding of media cycles, with experience spotting stories, managing reactive press enquiries and handling sensitive or high-profile reputational issues
• Excellent stakeholder management skills, with the confidence to work collaboratively with senior colleagues, editorial teams, talent, agents, producers and external partners, identifying and managing reputational issues, and providing clear communications advice
• Excellent writing, organisational and prioritisation skills, with the ability to create effective campaign content and manage competing demands across a busy, fast-moving slate.

Preferred

• Experience of delivering publicity campaigns for radio, podcasts, audio or other editorial content within a media, cultural or creative organisation
• Experience working with content creators and digital talent to develop engaging publicity opportunities that reach new and diverse audiences
• Excellent contacts and established relationships across the podcast and broadcast media and wider audio industry.