Responsibilities

• Drive planning and performance efforts across paid search, paid social, display, and other paid channels to maximize ROAS and member value
• Analyze seasonality, demand cycles, quarterly shifts, and pacing patterns to inform smarter budget distribution and long-term planning.
• Partner with data analysts and commercial stakeholders to forecast the value of new members and model the revenue impact of marketing investments.
• Help shape forecasting models that predict conversion quality and long-term value contributing to data informed planning.
• Use data and performance insights to answer core business questions and support high value decisions.
• Work alongside the analytics team to develop clear dashboards, reporting, and insights that highlight opportunities, risks, and next steps for budget and performance improvement.
• Collaborate with dev/engineering teams to ensure accurate tracking including GTM setup, event configuration, and performance tag management.
• Collaborate with external agencies ensuring strategic alignment, accuracy in reporting, and strong performance delivery.
• Identify opportunities to test new channels, audience strategies, bidding approaches, and technologies to improve acquisition and retention.