Finnmark Ltd

Senior Performance Marketing Manager (Paid Search & Paid Social)

Spennymoor, Durham, UK (On-site)

£45K/yr – £55K/yrSenior Level4+ years expPermanent

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid acquisition engine for search and social across a large ecommerce catalogue, focusing on conversion-rate lift and CAC reduction through structured testing, feed quality, and regional expansion.

  • Own search and social growth: budget, bids, audiences, and landing pages for direct response and remarketing.
  • Data-driven optimization: dashboards, ROAS/CPA tracking, and regular performance-based recommendations.
  • International readiness: adapt campaigns for new regions, languages, and local buyers while testing creative formats.

Job Description

Responsibilities

  • Own Finnmark Sauna's Paid Search and Paid Social ecosystem across Google Ads, Bing, Shopping, Performance Max, Display, YouTube, and emerging search platforms.
  • Plan, build, and optimise campaigns across a large product catalogue and international expansion.
  • Improve performance with bid strategy, negative keywords, feed and structure optimisation, and search term analysis.
  • Monitor ROAS, CPA, conversion rate, CPC, revenue contribution, and marketing efficiency ratio; develop dashboards and regular insights.
  • Manage campaigns across Meta, TikTok, Pinterest, and LinkedIn; develop direct response and remarketing strategies.
  • Collaborate with creative teams to brief and test video and static ads, UGC content, and landing page messaging.
  • Continuously test audiences, creatives, and campaign structures; run A/B tests across channels.
  • Lead ongoing testing and optimisation for ad copy, creatives, audiences, and landing pages.
  • Use data to identify opportunities to improve conversion rates and reduce CAC; direct traffic to high-converting pages.
  • Build live dashboards and provide regular revenue/ROAS/CPA/efficiency insights with actionable recommendations.

Requirements

  • 4+ years of hands-on experience managing paid advertising campaigns.
  • Strong experience with complex Google Ads and Google Merchant Centre accounts.
  • Experience managing eCommerce campaigns with large product catalogues.
  • Experience managing significant advertising budgets (>£30k+ per month).
  • Strong analytical and reporting skills with Excel/Sheets capabilities.
  • Proficiency in Google Analytics and advertising platform reporting tools.

Preferred

  • Experience managing Paid Social campaigns (Meta, TikTok, Pinterest).
  • Experience working with Shopify.
  • Experience launching international PPC campaigns.
  • Experience managing product feeds and feed optimisation.

Benefits

  • 28 days holiday (including public holidays).
  • Option to purchase up to 10 additional holiday days via Salary Sacrifice.
  • Be part of a dynamic and growing company in the wellness industry.
  • Work within a talented, supportive team of 50+ people.
  • Complimentary access to our company sauna.
  • Free on-site parking.
  • Flexitime (around our core hours of work).

Marketing Team

Marketing Roles Posted (Last 30 Days)
1