Responsibilities

• Lead Performance Marketing Strategy: Own the strategy across Paid Social, Paid Search, SEO, Affiliates, and emerging acquisition channels, balancing short-term revenue targets with long-term customer growth.
• Own Marketing Performance: Be accountable for customer acquisition, ROAS, CAC, MER, Customer Lifetime Value (CLV), contribution, and overall channel performance, continually identifying opportunities to improve efficiency and profitability.
• Budget Ownership: Manage acquisition budgets across all paid channels, making commercial decisions based on performance data and return on investment.
• Campaign Execution & Optimisation: Manage, execute, and continuously optimise campaigns across Paid Social, Paid Search, Affiliates, and other acquisition channels, delivering regular insight and recommendations to improve commercial performance.
• Lead a Test & Learn Culture: Build a structured experimentation roadmap across creative, audiences, landing pages, bidding strategies, and channel mix, ensuring insights are documented and shared.
• Collaborate with Social Platforms: Engage directly with social networks to leverage platform capabilities, test new campaign ideas, and explore opportunities for growth.
• Stakeholder Engagement: Regularly communicate with internal teams to align on objectives, strategy opportunities, and overall marketing performance.
• Lead Digital Integration: Work with other team leads to align SEO, Paid Search, and Paid Social strategies, ensuring cohesive digital marketing initiatives.
• Training and Transition: Oversee the transition of Paid Social campaign management to the Social Team, offering guidance and training for a smooth handover.
• Mentorship & Innovation: Mentor junior team members, foster a culture of continuous learning, and stay ahead of industry trends to ensure digital marketing innovation.

Requirements

• 3+ years' experience leading performance marketing across multiple acquisition channels within an ecommerce business.
• Demonstrable ownership of performance marketing across Paid Social, Paid Search, SEO, and Affiliate Marketing, with direct responsibility for commercial performance and budget management.
• Experience managing six-figure-plus annual marketing budgets.
• Strong proficiency in reporting, dashboard development, and maintenance.
• Robust understanding of GA4, attribution modelling, and incrementality.
• Experience working with Shopify or another leading global ecommerce platform.
• Experience working closely with CRM and Ecommerce teams.

Preferred

• Operated internationally across multiple markets.
• Experience with online fashion, specifically alternative fashion and lifestyle subcultures.
• Utilized AI tools to improve campaign management, reporting, and workflow efficiency.
• Experience working closely with creative teams to develop high-performing paid social assets.
• People management experience.