Responsibilities

• Take ownership of Paid Search and Paid Social performance, ensuring campaigns are delivering profitable growth and meeting business objectives
• Develop and execute performance marketing strategies across multiple brands and verticals, identifying opportunities to scale acquisition while maintaining efficiency
• Deliver clear and insightful reporting on spend, traffic, leads, sales, CPA, ROAS and overall business performance. Translate data into actionable recommendations for senior stakeholders
• Act as the senior performance marketing representative within the business, confidently discussing results, opportunities and challenges with leadership teams and external partners
• Support and mentor our Performance Marketing Manager, sharing knowledge and helping develop the next generation of performance marketing talent
• Maintain a deep understanding of performance marketing platforms, attribution models, audience targeting, bid strategies and tracking implementations
• Drive a culture of continuous testing and learning through campaign experimentation, landing page optimisation, audience testing and creative development
• Stay up to date with industry developments, platform updates and competitor activity, ensuring our approach remains innovative and commercially effective