Responsibilities

• Plan, implement, and optimise Paid Social campaigns across key platforms Meta & TikTok.
• Test and launch new Paid Social platforms to reach new audiences and drive incremental gains for the business
• Monitor and optimise Paid Social & campaigns to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA (cost per acquisition)
• Develop channel testing frameworks and partner closely with our Econometrician, MarTech team and Insights to drive the test and learn agenda
• Reporting - pull data for daily, weekly and monthly reports for both creative & performance. Working with the management team, Insights & Econometric teams to track and analyse campaign performance
• Creative asset management, working closely with the channel owner, Digital Campaign and in-house creative teams, for delivery on Paid Social
• Support on Affiliate, Influencer, Collaboration ads & Retail Media activity with the channel owner. Help optimise and grow the channels and identify new partners and opportunities.
• Understand Ocado’s customer segments - what makes them tick and how we can acquire and retain more of our priority segments
• Ad-doc tasks across the wider Digital Marketing team such as raising POs, invoicing, supporting where needed

Requirements

• Proven experience of hands-on, dedicated experience managing and optimising significant budgets across Paid Social. Agency or in-house experience is acceptable
• A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
• Data-driven with strong analytical and problem-solving skills
• Collaborative - you possess excellent communication skills, capable of building productive relationships across the organisation
• Curious & eager to learn - you are naturally inquisitive and keep to up to date with the latest industry trends and news
• Proficiency in Excel / Google sheets

Benefits

• Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
• Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
• Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.