Senior Performance Marketing Executive at Jewellery Quarter Bullion Ltd | Birmingham, UK

Senior Performance Marketing Executive

Birmingham, UK (Unknown)

Salary Not AvailableSenior LevelPermanent

Posted 7 weeks ago

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Job Summary

Own and optimize paid media across Europe, balancing budget, attribution, and cross-functional collaboration to drive ROI; lead search and social campaigns, measurement, and constant testing across markets.

Campaign ownership across Google/Microsoft/Meta with budget control and ROI targets.
Cross-functional collaboration with SEO, E-Commerce, Data, and Ops to improve funnel performance and tracking.
Testing and iteration on keywords, audiences, ad copy, and creatives with continuous reporting to stakeholders.

Job Description

Day-to-day management and optimisation of performance marketing campaigns across multiple European markets.
Plan, launch, monitor, optimise and report on PPC campaigns across paid search and paid social platforms
Conduct keyword research, audience targeting analysis, bid management, ad copy testing and creative testing
Manage and allocate advertising budgets across campaigns to maximise performance and ROI
Analyse campaign performance data and provide actionable insights and recommendations
Produce regular reporting for the Head of Performance Marketing and wider stakeholders
Work closely with Development and Data teams to maintain accurate tracking and attribution across all paid channels
Lead and support cross-functional initiatives to improve paid media effectiveness
Collaborate with SEO, Branding, E-Commerce, Data and Operations teams to improve targeting, messaging and funnel performance
Stay up to date with platform updates, industry trends and testing opportunities

Support continuous optimisation and innovation across paid media activity
Support, coach and share knowledge with junior members of the Performance Marketing team.
Assist the Head of Performance Marketing with testing new channels, technologies and growth opportunities.
Contribute to the ongoing development of performance marketing strategy across the business.

Experience working across multiple international markets
Experience using Google Analytics, Looker Studio or similar reporting tools (desirable)
Understanding of wider digital marketing channels (desirable)
Ability to read or write in Spanish, French or Italian (desirable)
Experience mentoring, coaching or supporting junior team members (desirable)
Strong understanding of broader performance marketing principles and customer acquisition strategies (desirable)