Senior Performance & Growth Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media across multiple platforms with a focus on ROI, unit economics and scalable AI-led automation, while building the measurement stack and CRO-driven full-funnel optimization.

  • Campaign leadership: plan, execute and optimize across Google, Meta, YouTube, TikTok, LinkedIn and Reddit to hit ROI and LTV:CAC targets.
  • Foundation for automation: build data, conversion architecture and platform inputs to enable AI-driven media management at scale.

Job Description

Responsibilities

  • Own performance marketing across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit - planning, executing and optimising campaigns to maximise ROI
  • Drive commercial performance against sales, leads, revenue, product mix, conversion and LTV:CAC targets, treating unit economics as the primary lens for every spend decision
  • Lead the transition toward AI-led media management, building the data infrastructure, conversion architecture and platform inputs that enable automation at scale
  • Own creative strategy across UGC, short-form video, Reels, Stories and Spark Ads - running high-velocity testing across creative, proposition, audience and channel variables
  • Optimise the full funnel from acquisition through to conversion and retention, using CRO tactics, A/B testing and structured proposition testing to improve performance at every stage
  • Plan and execute lifecycle and email marketing campaigns via HubSpot to nurture leads, increase engagement and drive conversion
  • Build and maintain a measurement stack using MMM, incrementality testing, geo tests and platform data to assess true channel contribution
  • Navigate advertising restrictions in sensitive categories while maintaining signal quality through server-side tracking, Consent Mode v2 and first-party data strategies
  • Collaborate across product, sales, brand, data and CX teams - sharing insights, aligning on lead quality and connecting acquisition activity to commercial outcomes.
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amicable

5.0 Glassdoor

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way.When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence.The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability.We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention.We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.

Founded in 2015
Richmond Upon Thames, England, GBR
104 employees (12 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
457

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
10 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.8M
Last Raise
$1.6M
Seed, 4 years ago

Funding History

  • Mar 2022
    Seed • $1.6M
  • Jul 2020
    Angel • $615.1K
  • Dec 2017
    Angel • $634.6K

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