Senior Paid Search Specialist

London, UK (Hybrid)

€55K/yr – €65K/yrSenior Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Google Ads at scale across Search, Performance Max, Shopping and App Campaigns to drive new customer acquisition with AI powered optimization.

  • Own large scale account management, bidding, QA and regional pacing across multiple markets.
  • Lead copy, testing and asset work streams with cross functional teams to accelerate growth.
  • Leverage AI tools and analytics to improve acquisition metrics and efficiency.

Job Description

Responsibilities

  • Own the day-to-day management and optimisation of large-scale Google Ads accounts across Search, Performance Max, Shopping and App Campaigns.
  • Build, launch and optimise campaigns focused on profitable new customer acquisition.
  • Continuously improve campaign performance across key metrics including ROAS, CAC, CLV, CTR and CVR.
  • Manage campaign pacing, budgets and performance across multiple regions and international markets.
  • Conduct keyword research, search query analysis, audience refinement and bid optimisation
  • Support ongoing testing initiatives across ad copy, creative assets, landing pages, audience targeting and bidding strategies.
  • Write high-performing, conversion-focused ad copy across multiple customer segments and markets.
  • Collaborate closely with Creative, Product, CRM and Data teams to support scalable customer growth.
  • Build and maintain reporting dashboards and performance insights using Looker Studio and platform reporting tools.
  • Support tracking, attribution and audience management across Google Ads, GA4 and Google Tag Manager.

Requirements

  • 3–4+ years of hands-on experience managing large-scale Google Ads accounts.
  • Strong experience across Search Campaigns, Performance Max and App Campaigns (UAC).
  • Proven track record improving acquisition performance and campaign efficiency at scale.
  • Strong understanding of paid search optimisation, bidding strategies and auction dynamics.
  • Excellent analytical skills with strong attention to detail.
  • Experience with Google Ads, GA4, Google Tag Manager and Looker Studio.
  • Strong copywriting instincts and a passion for performance-driven creative.
  • Comfortable working across both the analytical and creative sides of paid search.
  • Highly organised with the ability to manage multiple priorities across fast-moving campaigns.
  • Clear communicator who collaborates effectively across cross-functional teams.

Preferred

  • Experience within fintech, remittance, eCommerce or international growth marketing
  • Google Ads certifications
  • Experience working across international or multilingual campaigns
  • Familiarity with first-party data strategies and remarketing audiences

Benefits

  • YOLO Days & Dingversary Leave
  • Hybrid working — Dublin HQ + WFH
  • Work Abroad Programme (30 days/year)
  • Pension & private healthcare
  • Wellness programme & regular events
  • Learning & development support
  • A mission you can be proud of
Ding logo

Ding

3.6 Glassdoor

Ding is the world’s leading platform for delivering and receiving prepaid mobile value - instantly connecting people across borders.Since 2006, we’ve enabled over half a billion top-ups, helping millions support loved ones, meet urgent needs, and stay connected in meaningful, personal ways.As over 80% of the world’s 6 billion mobile phones remain prepaid – many without consistent access to services - Ding steps in to bridge the digital divide with secure, frictionless, and fast top-up delivery. We deliver a top-up every second, via 750+ operators in 160+ countries.Headquartered in Dublin, with a diverse team across global hubs from Miami to Dhaka, we’re building the infrastructure of digital generosity for the next billion users.

Founded in 2006
IRL
345 employees (30 in marketing)
63% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
766.9K
Monthly Google Ads Budget
$17.4K
Traffic Source Mix
Search
49%
Direct
40.7%
Referral
6.6%
Social
2.7%
Paid
0.9%

Headcount Trend

Current headcount: ~345

Marketing Team

Marketing Team Size
16 (5% of company)

Funding

Total Funding
$450.8K
Last Raise
$128.4K
Product Crowdfun, 8 years ago

Funding History

  • Jun 2018
    Product Crowdfun • $128.4K
  • Jun 2017
    Equity Crowdfun • $322.4K