Responsibilities

• Lead the planning, execution and optimisation of paid media campaigns across PPC, Paid Social, Display and Affiliate channels to achieve customer acquisition and commercial growth targets.
• Own paid media strategy and channel recommendations, using customer, market and performance insights to optimise marketing investment and maximise return on spend.
• Act as the organisation's subject matter expert for paid media, ensuring campaigns follow industry best practice and platform innovations are effectively adopted.
• Manage campaign implementation, trafficking and quality assurance across all paid media platforms, ensuring activity is delivered accurately and on schedule.
• Monitor campaign performance, proactively identifying opportunities to improve efficiency, conversion and return on investment through continuous testing and optimisation.
• Manage media budgets, forecasts and financial tracking, ensuring accurate spend management, purchase order administration and budget reconciliation.
• Develop regular performance reporting and present actionable insights and recommendations to marketing leadership and key stakeholders.
• Build and maintain strong relationships with media owners, platform partners and technology providers to maximise value, unlock new opportunities and influence future roadmaps.
• Work collaboratively with creative, CRM, SEO, Digital Experience, Analytics and Commercial teams to deliver integrated marketing campaigns and ensure consistent customer experiences.
• Support the Integrated Marketing Lead with annual planning, forecasting, budget allocation and marketing effectiveness reviews.

Requirements

• Significant experience managing paid media across PPC, Paid Social, Display and Affiliate marketing, ideally within a high-growth digital business. Healthcare industry experience is strongly preferred.
• Demonstrable experience developing and executing performance marketing strategies that deliver measurable commercial results.
• Expert knowledge of Google Ads, Meta Ads Manager, AWin, Google Shopping and other leading paid media platforms.
• Strong understanding of attribution, measurement, analytics and conversion optimization, including experience using GA4
• Experience managing substantial marketing budgets, financial forecasting and purchase order processes.
• Excellent analytical skills with the ability to interpret complex performance data and translate insights into clear recommendations.
• Strong stakeholder management and communication skills, with the ability to influence colleagues across marketing, commercial and finance teams.
• Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Benefits

• Pension membership
• Partial paid maternity leave
• Discretionary annual bonus
• Generous employee discounts
• Flexible benefits scheme
• There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards