Responsibilities

• Own and execute the StoneX UK marketing strategy to drive sustainable growth in new funded and traded accounts, revenue, and lifetime value.
• Serve as the subject-matter expert for the UK market, including regional client behaviors, acquisition channels, and competitive positioning across key focus areas.
• Translate UK market insights into integrated, performance-driven marketing strategies aligned with both regional and global priorities.
• Support B2B cross‑sell initiatives by working closely with Business Development and the Head of Sales on campaign planning, enablement, and execution.
• Develop and implement end-to-end acquisition, conversion, activation, and retention programs across paid media, affiliates, CRM, SEO, CRO, and owned channels.
• Own funnel performance and optimization, including: CPA, CPF / CPT, trading activity and revenue contribution, cross-sell and product adoption.
• Continuously optimize campaigns against agreed KPIs using testing, experimentation, and data-driven insights.
• Manage annual budgets, monthly spend, quarterly forecasts, and weekly/monthly performance reporting.
• Operate as a proven self-starter, driving initiatives end-to-end with minimal oversight in a fast-paced, regulated environment.
• Demonstrate high operational rigor across planning, execution, and delivery, managing multiple concurrent workstreams.
• Partner closely with: Compliance and Legal to steward brand, messaging, and go-to-market execution in line with UK regulatory requirements; Product and Onboarding teams to optimize KYC, funding flows, and user journeys; Sales and Client Management teams to align acquisition quality with downstream performance; Global and regional marketing teams to share best practices and ensure alignment; Influence without authority, aligning regional priorities with global frameworks and governance.

Requirements

• 5+ years in performance marketing with clear ownership of acquisition funnels and revenue outcomes
• Hands-on experience marketing financial services in the UK, with strong knowledge of the UK regulatory environment
• Demonstrated experience operating across the market, including regional client behaviors and channels
• Proven track record of driving initiatives from concept through execution independently with measurable business impact
• Strong operational discipline, planning rigor, and task-execution excellence
• Deep understanding of customer experience and performance marketing analytics
• Demonstrated experience partnering closely with Compliance and Legal in regulated environments
• Ability to operate comfortably at both strategic and tactical levels
• Experience working across countries and time zones
• Fluent English with strong written and verbal communication skills
• Advanced Excel skills

Preferred

• 2+ years within digital financial services marketing FX, CFDs, or multi-asset trading platforms
• Proven command of paid media, affiliates, CRM, CRO and analytics
• Working knowledge of FSA regulatory frameworks (or equivalent financial promotion standards)
• Experience localizing content for UK audiences while maintaining global brand standards
• Proficiency with business intelligence and visualization tools