Responsibilities

• Lead on the planning, delivery, and evaluation of a portfolio of marketing campaigns for touring productions, ensuring activity is delivered on time, on budget, and achieves agreed sales and audience development targets.
• Use reporting and statistical information (Tessitura, Purple Seven, Prospect2, Google Analytics, social metrics) to track campaign performance, identify risks early, and recommend corrective action.
• Bring creativity and innovation to campaign planning and delivery, ensuring productions at TRP are promoted in ways that are engaging, distinctive, and brand-aligned.
• Be directly responsible for the delivery, evaluation, and evolution of allocated campaign activity, ensuring alignment with TRP’s brand and audience objectives.
• Work collaboratively with the Marketing Support Officer and Senior Marketing & Content Officer to ensure email, content scheduling, and digital channel activity are effectively integrated into show campaigns.
• Maintain strong relationships with producers, marketing agencies, and suppliers to deliver campaigns that meet expectations.
• Contribute to TRP’s audience development goals by embedding segmentation and research insights into campaign planning.
• Plan and deliver integrated campaigns (digital, print, media, on-site), managing campaign budgets and timelines.
• Act as day-to-day contact for visiting producers and agencies on allocated campaigns, escalating issues to the Marketing Manager where required.
• Liaise with media buyers to plan and implement campaign activity.