Responsibilities

• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings
• HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion

Requirements

• Used HubSpot as your CRM
• Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS
• Strong copywriting skills, with a portfolio of email work that drove measurable performance
• A working knowledge of email deliverability: authentication, sender reputation, and list hygiene

Preferred

• Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
• In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
• A calm, proactive communicator with stakeholders of all levels and departments
• Excited about the campaigns, assets, and messaging being worked on by those around you
• Interested in how AI is evolving in marketing

Benefits

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance ( ThanksBen , from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad ✈️
• 30 days to Work from anywhere 🌍
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials Free Monday lunches