Senior Marketing Manager at WSL Football | UK

Senior Marketing Manager

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Owns end-to-end marketing scope for WSL Football, aligning brand, paid media, and partner-driven campaigns to marquee season moments.

Campaign delivery and cross-functional leadership to bring the New Wave Football platform to life.
Paid media strategy, agency coordination, and ROI optimization across the season.
Centralised services for 26 clubs and brand guardian duties across partners, events, and fan experiences.

Campaign delivery and cross-functional leadership across the brand platform and marquee moments.
Paid media strategy, agency coordination, and ROI optimization for season-long activation.
Centralised services for 26 clubs plus brand guardian responsibilities across partners, events, and fan experiences.
Relationship management with creative agencies to deliver cohesive campaigns for season milestones.
Budget tracking and performance reporting across marketing activities and partnerships.
Line management for a Marketing Manager and Marketing Coordinator, plus collaboration with Content, Comms, Partnerships and Broadcast.
Ocean Outdoor partnership delivery oversight with the Marketing Coordinator.
Event marketing activation for flagship events including major cups and Play-Offs.
Evolution and implementation of club growth, attendance, revenue, and fan experience programmes.
Maintain brand toolkit adherence while evolving design and guardrails as needed.