Senior Marketing Manager at Maximus UK | UK | £60K/yr – £65K/yr

Maximus UK

Senior Marketing Manager

UK (Remote)

£60K/yr – £65K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own cross‑channel, commissioner‑facing marketing programs that translate business priorities into revenue and growth.

Campaign Execution: Drive integrated, multi‑channel campaigns with ROI focus and budget ownership for commissioner audiences.
Platform and Tech leadership: Manage B2G digital platforms and marketing tech to personalise and improve performance.
Value Prop & Bid Marketing: Develop compelling value propositions and win‑theme assets to back business development and pitches.

Job Description

Responsibilities

Manage strategic, commissioner‑focused marketing and sales programmes that translate business priorities into high‑impact activity for commissioner audiences.
Develop and execute integrated multi‑channel campaigns, overseeing digital, online and offline content with ROI‑driven budgets and initiatives.
Lead B2G digital platforms and marketing technology, including web, marketing automation and lead‑gen tools, prioritising personalisation and performance.
Develop value propositions, client sales activity and bid marketing to support business development and win themes with compelling assets.
Use insight and analytics to refine campaigns and inform strategic decision‑making for commissioner audiences.
Uphold brand consistency across externally facing activity and support strategic brand work for the Head of Marketing.
Act as a senior marketing contact and deputy when needed to deliver high‑quality strategic marketing activities.

Requirements

Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
Experience presenting at sales pitches for prospective B2G commissioners.
Strong experience leading digital and multi‑channel campaigns, with budget ownership and focus on ROI.
Extensive experience managing digital platforms, digital integrations and marketing technology, such as websites, case management and marketing automation tools. Acting as Subject Matter Expert for marketing technologies
Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
Solid experience using insight, analytics and market intelligence to optimise marketing activity.

Preferred

Experience in public sector, government‑commissioned or regulated environments, or experience in tech or financial services
Experience supporting senior leaders or deputising in strategic marketing contexts.
Familiarity with marketing governance, compliance or internal approval processes.

Maximus UK

Maximus is a global leader in health and employment services. In the UK, we have operations in over 270 locations across England, Scotland and Wales and employ over 5,000 highly trained staff to deliver employment, disability and health services to more than 2 million people each year.We partner with the UK Government, private sector businesses as well as charitable organisations to provide easy-to-navigate, customer-focused and effective services that support our communities and deliver on our promise to our clients.We have delivered the Health Assessment Advisory Service since 2015. To date, we have carried out nearly 3 million face-to-face assessments on behalf of the Department for Work and Pensions. As one of the largest providers of occupational health services, we specialise in helping private sector clients maintain a healthy and productive workforce. Throughout the UK, we help devolved administrations and local government with the delivery of public health and employment support service programmes.

Founded in 2008

London, England, GBR

1.5K employees (24 in marketing)

www.maximusuk.co.uk