Senior Marketing Manager (Direct to Consumer)

London, UK (Unknown)

Salary Not AvailableSenior Level

Posted 1 day ago

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Job Summary

Own and optimise direct-to-consumer channels across six markets, build a high-converting website, lead PR and partnerships, establish a retail/merchant-sales motion, manage direct CAC targets, and coordinate with the central brand team and agencies.

Own and optimise D2C channels across six markets
Drive multi-market campaigns with localisation and attribution

Job Description

Responsibilities

Own and optimise our direct-to-consumer channels — website, PR and comms, partnerships, social, events, and brand and out-of-home, across six markets through and beyond the brand campaign window
Build the website into a high-converting acquisition surface, owning messaging, offers, content, localisation, and advertising across all markets
Lead PR, comms, and partnerships that build the consumer brand
Stand up the retail and merchant-sales-channel motion for the consumer product
Hold and improve the direct cost-per-customer target, and report on direct-acquisition performance to feed channel-mix decisions
Work closely with the central brand team, external creative and PR agencies, and peer marketing managers to keep channel boundaries clean and handoffs tight

Requirements

Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, a neobank, retail, or a direct-to-consumer business
Hands-on across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events
Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set
Experience planning and executing multi-market campaigns with localisation across multiple languages
Ability to operate independently, influence across matrixed teams and agencies, and build from scratch in an early-stage environment

Benefits

Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
Health matters: private health insurance, including optical and dental
Life made easier: salary-sacrifice commuter benefits via Gogeta
Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) Peace of mind: life insurance from MetLife for 2× your salary
Break4me: 1-month sabbatical after 3 years of service
Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

SumUp

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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