Senior Marketing Manager, B2B (1 year FTC) at The Business of Fashion | London, UK

The Business of Fashion

Senior Marketing Manager, B2B (1 year FTC)

London, UK (On-site)

Salary Not AvailableSenior LevelTemporary

Posted 2 months ago

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Job Summary

Own and scale a data-driven B2B marketing engine for BoF’s SaaS/subscription products, leading inbound demand, product marketing, and sales enablement to fuel high-quality leads and strategic partnerships.

Growth Ownership: Drive full-funnel B2B campaigns that connect product value to target buyers across Teams, Schools and Partner programmes.
Enablement & Alignment: Create sales-ready collateral and collaborate across Product, Data, and Content teams to accelerate conversions.
Data-Driven Optimization: Use campaign and usage metrics to improve targeting, messaging and ROI across multi-channel programs.

Job Description

Responsibilities

Own, develop and execute strategies to drive business growth, product awareness and lead generation by targeting businesses that power the creative economy and shape global culture.

Strategy and Planning: create, implement and manage integrated B2B marketing campaigns to meet company revenue goals

Inbound Strategy: Develop and execute multi-channel inbound marketing campaigns to drive leads for BoF Professional for Teams (including "Teams" , “Schools” and the "Partner Programme"), BoF Insights and BoF Careers partnerships.

Product Marketing: Articulate the value of our B2B offerings, including BoF Professional for Teams , BoF Careers , the School Partner program for academic institutions and BoF Insights bespoke advisory and AItools, including Brand Pulse.

Lead Management & Tech: Utilise the marketing and sales tech stack to build automated lead nurturing workflows, ensuring a seamless hand-off to the Business Development (Sales) team.

Data-Led Optimisation: Analyse campaign performance metrics and customer usage data to refine targeting, engagement and maximise ROI.

Content Collaboration: Partner with the "Newsroom" and "Content Strategy" teams to leverage BoF’s agenda-setting news content" for lead magnet creation.

Sales Enablement: Create best in class marketing collateral that supports the sales cycle for high-value contracts.

Stakeholder & Sales Alignment: Collaborate with sales teams to ensure marketing supports the sales process and lead quality.

Community Events: Partner with sales teams and the Events Marketing Manager to strategise marketing and follow-up initiatives for global community events, fostering deeper relationships with high-value prospects.

Special Project Management: Partner with the sales team to develop and manage marketing collaborations with external third parties, including trade events, and design targeted marketing strategies for trialists from BoF’s flagship events to drive conversion.

Process Efficiency & Collaboration: Standardise seamless workflows and automate routine tasks within the team, establishing operational procedures that reduce project friction and streamline creative asset approvals.

Lead cooperative, cross-functional efforts across a matrixed structure, bridging functional gaps with Product, Data, Technology, Customer Success, and Design teams.

You’ll Know You’re Successful When…: A coherent and comprehensive full-funnel B2B marketing strategy has been established to support mission goals and is being executed

There are clear goals defined and robust KPIs associated with the B2B marketing strategy

The mission teams are aligned with the strategy and are seeing real results from your efforts

The Business of Fashion

4.0 Glassdoor

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Founded in 2007

London, England, GBR

1.9K employees (880 in marketing)

www.businessoffashion.com

58% recommend to a friend

63% CEO approval