Perfect Skin Group

Senior Marketing Executive / Marketing Manager

Portsmouth, UK (On-site)

£31K/yr – £40K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the marketing engine for a founder-led aesthetics clinic, aligning brand strategy, content, and performance to drive inquiries and bookings.

  • Brand & growth ownership: shape strategy across the founder's personal brand and the clinic, with measurable impact on patient enquiries and bookings.
  • Content, video and channel execution: manage content across social, email, website, blogs, and advertising, including short and long form video.
  • Performance and optimization: own analytics, SEO, and testing to improve outcomes, identify new digital opportunities, and iterate quickly.

Job Description

Responsibilities
  • Lead and deliver marketing strategy across the founder's personal brand and the clinic
  • Plan and execute campaigns that drive brand growth, patient enquiries and treatment bookings
  • Create and manage content across all digital channels — social media, email, website, video, blogs and paid advertising
  • Produce and edit short-form and long-form video content including reels, YouTube and campaign assets
  • Write sharp, accurate copy for campaigns, website, email and branded materials
  • Own performance analytics — tracking, interpreting and acting on data to improve results
  • Manage SEO strategy and website content to drive organic visibility
  • Identify and act on new digital opportunities before they become obvious to everyone else
  • Work directly with our founder and senior leadership to ensure all output is accurate, aligned and genuinely excellent
  • Line manage and develop at least one marketing team member
Requirements
  • At least 3–4 years of relevant marketing experience
  • Demonstrate competence across the full digital marketing spectrum (analytics, paid social, SEO, email, video production and editing, content strategy, copywriting, campaign management)
  • WordPress
  • Canva
  • Adobe Creative Suite
  • video editing software
  • email marketing platforms
  • Google Analytics
  • Meta Business Suite
  • AI platforms relevant to content, production and workflow
Preferred
  • Experience in aesthetics, skincare, healthcare, wellness or a service-led business is strongly preferred.
  • AI tools: fully embraced AI tools and a track record of using AI to do things faster, smarter or at scale; describe how you have used AI.
Benefits
  • Staff discount across treatments and products
  • Access to a confidential wellbeing app
  • Specified private healthcare provisions

Marketing Team

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