Senior Marketing Executive at LOCALiQ_UK | Northern Ireland, UK | £30K/yr – £35K/yr

LOCALiQ_UK

Senior Marketing Executive

Northern Ireland, UK (Remote)

£30K/yr – £35K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end content and SEO program for a B2B audience, driving AI search visibility and GEO targeting across blogs, guides, social, and email.

Own keyword research, competitor intel, and on-page/off-page optimization to lift organic rankings.
Coordinate with sales and brand to ensure consistent messaging and track SEMrush-driven metrics across channels.

Job Description

Responsibilities

Create and repurpose engaging, customer-focused content across blogs, guides, social media, and email campaigns
Optimise content for SEO, GEO targeting, and AI search visibility, including Google’s AI Overviews and generative search results
Apply E-E-A-T principles, strategic keyword placement, and structured formatting to improve organic rankings
Conduct keyword research and competitor analysis to inform content and SEO strategy
Monitor SEO performance using SEMrush and refine tactics based on insights
Improve website copy and landing pages to enhance organic visibility and user experience
Upload and maintain case studies and client testimonials on the LOCALiQ website
Edit and update WordPress content, ensuring alignment with brand and SEO standards
Build and send email campaigns, nurture journeys, and newsletters via HubSpot
Track email campaign performance, engagement, and ROI to inform future activity

Requirements

Proven experience in digital marketing, ideally within a B2B environment
Strong copywriting skills with a focus on SEO and AI search optimisation
Solid understanding of on-page and off-page SEO, including GEO targeting
Experience using SEMrush, HubSpot, and WordPress
Familiarity with E-E-A-T principles and structured content formatting
Ability to manage online reputation and respond to customer reviews
Skilled in social media management and email marketing
Analytical mindset with experience interpreting campaign data and performance metrics
Excellent attention to detail, organisation, and stakeholder communication

Preferred

Competence in graphic design and video editing (Adobe Suite preferred)

Benefits

Competitive salary
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan
Employee Helpline counselling and advice
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care
Retail discounts
Team building days & annual volunteer charity day

LOCALiQ_UK

A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before. LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer. Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users. Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.

Founded in 2018

Buckinghamshire, England, GBR

1.1K employees (487 in marketing)

www.localiq.co.uk