Responsibilities

• Develop and own the integrated campaign strategy for the Sage Intacct medium segment portfolio across multiple industries and regions.
• Translate business growth objectives into measurable marketing plans that drive awareness, demand, pipeline and revenue.
• Build audience-centric, account-based, and industry-specific campaigns aligned to key buyer personas and buying groups.
• Partner closely with Sales leadership to align campaign priorities to territory, account and pipeline objectives.
• Leverage AI-powered marketing tools and technologies to improve campaign planning, audience targeting, content effectiveness and operational efficiency.
• Use predictive analytics, intent data and behavioural insights to identify in-market demand and optimise campaign performance.
• Champion adoption of Generative AI and Copilot technologies across the team to enhance productivity, content development, campaign execution and reporting.
• Ensure responsible and compliant use of AI technology in line with company governance, privacy and brand guidelines.
• Drive experimentation using AI-assisted optimisation, testing and personalisation techniques.
• Design and oversee multi-channel campaigns leveraging digital, social, paid media, email, webinars, events, syndication, sponsorships, partner marketing and account-based marketing approaches.

Benefits

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top‑up by Sage
• 25 days of paid annual leave with the option to buy up to another 5 days
• 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection
• Holiday buy + sell
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Hybrid working