Responsibilities

• Leading the planning and delivery of integrated marketing campaigns across digital and offline channels to support organisational objectives, audience engagement and brand awareness.
• Developing campaign strategies and activation plans across channels including digital, social media, CRM, events, partnerships, print and out-of-home activity.
• Overseeing website and digital marketing activity, ensuring content is audience-focused, accessible, aligned with campaigns and optimised for engagement.
• Managing the CRM and email marketing activity through Salesforce Marketing Cloud, including audience segmentation, automated journeys and campaign reporting.
• Working closely with the Head of Content and wider communications team to ensure campaign alignment across content, social media, PR and brand activity.
• Driving the production and delivery of campaign assets including video, creative content and supporting marketing materials.
• Managing campaign budgets, timelines, agencies and suppliers to ensure effective delivery and value for money.
• Monitoring and evaluate campaign performance, providing insights and recommendations to improve effectiveness and audience engagement.
• Supporting the development of audience insight, marketing best practice and campaign measurement across the organisation.
• Stay up to date with emerging marketing trends, platforms and technologies to support innovation and continuous improvement.

Requirements

• Proven experience delivering integrated multi-channel marketing campaigns.
• Experience managing brand awareness and audience engagement campaigns across online and offline channels.
• Strong understanding of digital marketing, CRM and audience engagement strategies.
• Experience using Salesforce Marketing Cloud or similar CRM platforms.
• Experience working collaboratively across content, communications, events and brand functions.
• Strong project management and stakeholder management skills.
• Experience managing agencies, suppliers and campaign budgets.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Bachelor’s degree in marketing, Business or a related field, or equivalent practical experience.

Preferred

• Experience within the biotech, healthcare or other science focused organisation

Benefits

• focused on finding life changing solutions for underserved patients, our people thrive in an inclusive, and supportive environment that prioritises their health and wellbeing
• Our pension scheme offers employer contributions of up to 12%
• private health insurance
• annual leave of 31 days PLUS bank holidays
• flexible benefits allow you to choose those which are important to you
• our culture of innovation and collaboration drives the impact we make delivering on our purpose of ‘putting patients at the centre of everything we do’