Senior Manager, Marketing Analytics & Operations at JustPark | London, UK

JustPark

Senior Manager, Marketing Analytics & Operations

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years exp

Posted 7 weeks ago

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Job Summary

Own channel analytics, audience activation and experimentation with end-to-end measurement and governance across paid media, CRM and app channels.

Channel dashboards: Build and own dashboards for all marketing channels to enable real time optimization.
Audience activation: Define and manage audience builds in Hightouch and sync to Meta, Google and CRM channels.
Experimentation: Design and track tests across content, audience, timing and channels to inform channel mix and investments.

Job Description

Own channel analytics, audience activation and experimentation with end-to-end measurement and governance across paid media, CRM and app channels.

Channel Marketing Reporting: Build, own and iterate dashboards and performance reports for all marketing channels to enable real time optimization.
Collaborate with channel leads to translate reporting needs into accessible Tableau dashboards.
Core KPIs: Define and maintain channel marketing KPIs aligned with acquisition, retention and CLTV targets.
Performance summaries: Deliver weekly, monthly and ad hoc updates to marketing leadership.
Paid media tracking: Own budget tracking for ROAS, CAC and cost per engagement across all paid channels.
Data pipelines and instrumentation: Partner with BI and Engineering to ensure robust tracking and measurement.
Audience activation: Own end-to-end audience building in Hightouch from segment logic to syncing with activation platforms.
Audience library: Maintain reusable segments and governance for GDPR compliance and discoverability.
Data operations: Align data flows between warehouse, Hightouch and activation platforms and resolve quality issues.

JustPark

4.2 Glassdoor

JustPark is transforming the way people park, offering faster, smarter solutions for drivers and destinations globally.From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.In the UK, more than 14 million drivers trust JustPark to reserve parking spaces, with a car parked every two seconds via our platform. Across the Atlantic, we power over $1 billion in booking volume for more than 500 customers in North America, parking over 40 million vehicles annually at landmark venues including Mercedes-Benz Stadium, The Greek Theatre, the Rose Bowl, and the Las Vegas Convention Center.Our platform equips operators with the tools to streamline operations, reduce costs, and unlock actionable insights. With decades of innovation, JustPark is redefining parking, one space at a time. Interested in working at JustPark? Visit our Jobs page to browse open roles and apply directly on LinkedIn.

Founded in 2006

London, England, GBR

223 employees (21 in marketing)

www.justpark.com

85% recommend to a friend

90% CEO approval