Responsibilities

• Leading regional brand engagement programmes, activations, and partnerships that bring the brand to life in a culturally relevant and commercially effective way.
• Leading on EMEA’s culture strategy, building a culture-led brand calendar for the region, leveraging global programs and scaling local best practices
• Leading Social Media Agency Relationship, shape Strategy and establishing a new Operating Model for local markets
• Leading Partner/Licensor negotiations and establishing value exchange and key terms of partnership
• Leading the adaptation & localisation of Global campaigns/programs
• Coordinating with COE / US and other regions on global campaigns, bringing together cross-functional teams and outsourced support where needed to enable effective delivery.
• Supporting licensees in executing brand activations by sharing best practices and auditing market-level execution to drive alignment with regional and global brand guidelines.
• Promoting strong and consistent brand execution across touchpoints, while recognising local needs and market nuance.

Requirements

• experience in brand and customer experience, ideally in a retail or consumer-facing market, including working within brand partnerships or experiential marketing with a proven track record of leading large-scale activations alongside influencer and content marketing
• strong strategic planning, forecasting and business case management capability
• experience leading cross-functional workstreams
• excellent communication and influencing skills, with the ability to engage stakeholders both internally and externally
• Ideally, familiar with license commercial agreements, key terms and value exchange negotiations

Benefits

• 25 days holiday a year (plus Bank Holidays)
• Up to 10% bonus.
• Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
• Life assurance and private medical insurance for yourself
• Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
• Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
• Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
• Subscription to Headspace
• Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
• Bean stock options for all partners (own part of Starbucks!)