Senior Link-Building Outreach Specialist at Receptional | Bedford, UK | £33K/yr – £40K/yr

Receptional

Senior Link-Building Outreach Specialist

Bedford, UK (Hybrid)

£33K/yr – £40K/yrSenior Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end outreach lifecycle from research to placements, while mentoring teammates and leading client accounts to on-time, quality link-building wins.

Outreach Operations: Build research-driven campaigns, secure placements within budget, and continuously optimise based on performance data.
Team Leadership: Guide direct reports, run regular check-ins, and push for SMART development goals.
Client Management: Own client accounts, secure approvals, report progress, and troubleshoot link quality and spend risks.

Job Description

Responsibilities

Become an Outreach Guru: Conduct in-depth research to discover relevant publications and websites aligned with client needs.
Become an Outreach Guru: Develop strategic outreach campaigns to secure placements across a variety of media outlets and locations.
Become an Outreach Guru: Utilise your negotiation skills to secure placements within budget parameters.
Become an Outreach Guru: Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
Become an Outreach Guru: Develop targeted content that meets publisher editorial standards and is purposefully designed to strengthen the quality and relevance of links acquired on behalf of clients.
Lead And Empower Your Teammates: Provide ongoing guidance and support to your direct reports, helping them achieve their weekly and monthly goals.
Lead And Empower Your Teammates: Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
Lead And Empower Your Teammates: Participate in performance reviews and provide constructive feedback to help your team members reach their full potential.
Be An Account Lead & Client Champion: Take ownership of assigned client accounts, ensuring we deliver on outreach and content objectives within the designated timeframe.
Be An Account Lead & Client Champion: Partner with Account Managers to understand client requirements and secure approvals before campaign launch.

Requirements

At least 1–2 years’ experience within SEO or digital marketing, particularly in outreach link-building.
Line management experience.
A knack for crafting compelling and persuasive written communication.
Proficiency in using outreach tools (e.g. BuzzStream).
Strong research, negotiation, and networking abilities.
A data-driven mindset with the ability to establish and track measurable goals.
Outstanding attention to detail and exceptional organisational skills.
Familiarity with AI tools for content creation and outreach optimisation (a plus!).

Preferred

Experience in digital PR campaigns.
Experience in SEO or content optimisation.
Previous agency experience or ability to present and communicate to relevant stakeholders.
Understanding of digital marketing tools: Ahrefs, SEMrush and Google Search Console.

Benefits

Weekly all-agency meetings to keep you in the loop
Company-wide quarterly business reviews
A clear pay framework and role progression through our skills matrix
Yearly appraisals and weekly 1-2-1s
Profit-related bonuses paid twice a year, split equally across the team
Access to Mental Health first aiders
6 paid-for counselling sessions per year
Annual health checks and flu jabs
Enhanced maternity & paternity pay
Hybrid working (3 days in the office, 2 days from home)

Receptional

We're a digital acquisition agency for iGaming operators — technically.In reality, we're in the blood-pressure-reduction business for iGaming Marketers.iGaming is one of the most competitive, regulated, high-stakes marketing environments on earth.The compliance calls that kill campaigns. The Friday night panic before a big weekend. The markets where one wrong move costs you.That pressure lands on a very small number of people but it's exactly what we were built for.We've driven 15 million FTDs and £1 billion GGR across 35+ markets. Our people, our tools, our entire focus is iGaming. Nothing else. So when we say we've seen this before, we mean it — and we know what's coming next.That's Receptional.Growth without the Gamble

Founded in 1999

England, GBR

221 employees (28 in marketing)

www.receptional.com