Responsibilities

• The German growth P&L. Full accountability for the commercial outcome of growth in Germany; revenue, CAC, LTV, contribution margin and payback. You set the targets, own the forecast, and are measured on profitable growth, not vanity metrics.
• Strategy & scale. Define and deliver the growth strategy for Germany, balancing established channels, emerging platforms and genuine experimentation. Identify the highest-leverage opportunities to scale acquisition while improving efficiency.
• Full-funnel performance. Direct strategy across paid search and social (Google, Meta, Bing), SEO, CRM/lifecycle and CRO. Ensure every channel is integrated, measured against unit-economic targets, and pulling in the same direction.
• Retention & LTV. Treat retention as a growth lever equal to acquisition. Partner with CRM to improve repeat purchase, cohort retention and lifetime value, the foundation of a healthy LTV:CAC ratio.
• Measurement & forecasting. Build the attribution, reporting and forecasting infrastructure that aligns marketing and finance on a single source of truth for CAC and contribution. Make the German business legible and predictable.
• Team & leadership. Build, lead and develop the German growth team. Set the bar for performance and accountability, hire ahead of the curve, and create an environment where specialists do their best work.
• Executive partnership. Represent Germany at leadership. Communicate performance, risks and strategy with clarity and commercial honesty.

Requirements

• Extensive experience in digital growth / performance marketing, with 3+ years in a senior leadership role owning strategy and a team.
• Proven track record of scaling a D2C, subscription or telehealth business through a meaningful growth phase (e.g. €5M → €30M+ ARR), with direct, demonstrable impact on revenue and contribution.
• Experience owning unit economics, CAC, LTV, payback, contribution margin and making the trade-offs that drive profitable growth.
• Ideally, experience turning around or rebuilding the economics of an underperforming market or channel.
• Leadership - Demonstrable success building and leading high-performing growth teams.
• Leadership - Confident operating at executive / board level, with strong stakeholder management and the judgement to communicate hard truths clearly.
• Technical depth - Deep, hands-on command of paid media (Google Ads, Meta, Bing), SEO and lifecycle/CRM (Braze, Klaviyo or similar).
• Technical depth - Strong analytical and forecasting skills; GA4, Looker Studio, SEMrush, with real fluency in cohort analysis, attribution and segmentation. You direct the data, not just consume it.
• Market & regulatory knowledge - Deep understanding of the German market, consumer behaviour, competitive landscape and the digital healthcare/pharmacy regulatory environment (e.g. HWG and advertising restrictions on healthcare and prescription products).
• Market & regulatory knowledge - Experience adapting strategy to local conditions and, ideally, collaborating across multiple markets.

Nice to have

• Experience with D2C, subscription or telehealth growth beyond core requirements
• Experience working across multiple markets and collaborating with cross-market teams

Benefits

• 🏖️ 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days
• 🎂 Extra day off for your birthday
• 💸 Company share scheme
• 🏥 Bupa Private Healthcare
• 🧑‍🤝‍🧑 Life Insurance
• 🏦 Income Protection
• 🚲 Cycle to Work Scheme
• 💪 My Gym Discounts
• 💰 Enhanced Company pension scheme
• 🥳 Quarterly Team Training and Social Budget