Responsibilities
Responsibilities
Own how Attest understands its growth channels by assessing what we currently measure, identifying the gaps, and helping define the right attribution approach for our business
Work with the Head of Growth Marketing and Revenue Operations to develop a shared, trusted view of what is driving pipeline and revenue, and what is not
Build reporting and insight frameworks that give the team and commercial leadership genuine confidence in budget and channel decisions, moving us away from incomplete or misleading proxies
Bring your own point of view on the right model for a business like ours. We don't have all the answers, and this person is a key part of figuring that out
Own the growth experimentation cadence from hypothesis to test to insight to action, and build it into a repeatable, rigorous system
Drive continuous optimisation across channels, conversion points, and audience segments, with the statistical discipline to know what is actually signal versus noise
Challenge existing channel assumptions and bring a point of view on where we should double down, pull back, or test something new
Partner with the Head of Growth Marketing on paid strategy, SEO, ABM, and lifecycle, ensuring every channel is measured consistently and optimised intelligently
Build the infrastructure for personalisation at scale: dynamic content, behavioural segmentation, and signal-based triggers, not just personalised one-off campaigns
Ensure prospect and customer journeys feel joined-up and relevant across every touchpoint, from first click to closed deal
Work with the broader marketing team to activate personalisation across email, web, and outbound in a way that compounds over time
Develop a deep understanding of our inbound channel mix and the levers that drive efficient new pipeline growth
Bring intent data and ICP signal work into our GTM motion, helping the sales team prioritise in-market accounts
Own the growth intelligence layer for existing customers by identifying behavioural signals that indicate expansion readiness, churn risk, or upsell opportunity
Build and optimise lifecycle marketing programmes that drive engagement, product adoption, and revenue expansion across the customer base
Develop segmentation and personalisation strategies that make customer communications feel timely and relevant based on usage patterns and journey stage, not calendar cadence