Senior Field Marketing Manager, EMEA

Brighton, Brighton and Hove, UK (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own regional field marketing and ABM programs that generate pipeline across digital and events, while aligning with Sales and regional priorities to accelerate deal velocity.

  • ABM & demand-gen: execute 1:1, 1:few, 1:many programs for priority accounts.
  • Regional campaigns & events: localize global efforts, run multi-channel programs, and engage buying groups.
  • Measurement & optimization: track pipeline, ROI, and conversion, applying test-and-learn to improve impact.

Job Description

Responsibilities

  • Execute regional programs that drive net new pipeline and expansion.
  • Align global campaigns to regional priorities and pipeline targets.
  • Partner closely with Business Development on lead generating and other pipeline creation programs.
  • Track performance and optimize programs based on conversion and impact.
  • Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
  • Partner with Sales on account planning and program execution.
  • Activate personalized campaigns to engage buying groups.
  • Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
  • Own end-to-end program execution including follow-up and reporting.
  • Ensure all programs align to target accounts and pipeline goals.

Requirements

  • 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
  • Experience executing field marketing, ABM, and demand generation programs
  • Strong partnership mindset with Sales teams
  • Ability to manage multiple programs across regions and priorities
  • Data-driven mindset with ability to optimize performance
  • Experience with CRM and marketing automation platforms
  • Execution across digital, event, and integrated marketing channels
  • Campaign performance measurement and reporting
  • Familiarity with ABM tools and account engagement strategies; Demandbase a plus
  • Understanding of GDPR and EMEA data regulations
  • Bachelor’s degree in marketing, business, or related field (or equivalent experience)
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Fortive

3.3 Glassdoor

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.Fortive: For you, for us, for growth.Ready to move your career forward? Find out more at careers.fortive.com.Recruitment fraud alert: Fortive has been made aware of candidates receiving fraudulent job opportunities from unauthorized recruiting agencies or people impersonating Fortive leaders. We take this matter very seriously and are taking all appropriate measures to address this. Learn more: https://careers.fortive.com/recruitment_fraud

Founded in 2016
Everett, Washington, USA
8.1K employees (278 in marketing)
32% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
60.6K
Traffic Source Mix
Search
32.7%
Direct
48.2%
Referral
13.2%
Social
3.6%
Paid
2.1%

Headcount Trend

Current headcount: ~8.3K

Marketing Team

Marketing Team Size
270 (3% of company)
Median Career Experience
12 years
Median Tenure
3.3 years

Funding

Total Funding
$1.3B
Last Raise
Post IPO Debt, 2 years ago

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