Responsibilities

• Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate numbers and revenues and enrich customer relationships with us.
• To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire, and action in chosen segments.
• To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• Proactively develop and utilise the customer database, including data builds, usage, and analytics, to support marketing strategies and increase effective targeting, response, and conversion rates.
• Create compelling, needs based campaigns that always articulate the value of our brands and the brand propositions working within brand guidelines.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
• Co-ordinate activity across multiple channels including email, web, print, events, PPC and social media to ensure consistency of message.
• To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
• To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
• Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.

Requirements

• Proven track record in events marketing, campaign management and digital marketing
• Hold a degree or equivalent marketing diploma.
• Good understanding of online audiences’ behaviors needs and changing trends.
• Proven experience of developing and managing strategic plans and budgets.
• Experience updating websites and of SEO.
• Knowledge of Social Media marketing and PPC.
• Microsoft Excel, word, PowerPoint, and outlook
• Web Analytics and Social Media scheduling/ analytics tools
• AdWords
• ESPs and CRMs

Preferred

• Experience in a design tool desirable (e.g Canva)

Benefits

• 25 days of annual leave, with the option to buy or sell additional days
• One additional day of leave per year- Celebration Day
• Health plan
• Life assurance
• Private virtual GP access
• Seasonal flu jabs available at the office
• Continuous learning & development opportunities
• In-house Excellence Awards and other innovation projects
• Cycle-to-work scheme
• Discounted gym memberships