Responsibilities

• Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives
• Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans
• Simplify and synthesise the complex into clear, actionable insights and strategic deliverables
• Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools
• Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these
• Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences
• Leverage and appropriately apply in-depth knowledge of a range of quant and qual research techniques
• Develop test-and-learn plans and pilots to run in-market, using messages and creative to build an evolving understanding of our customers preferences based on analysis of behaviours
• Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies
• Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts

Requirements

• Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results
• Experience developing PESO strategies with data-driven segments, personalised journeys, test-and-learn calendars, and marketing automation
• Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans
• Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results
• Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies
• Experience with modular content strategy and experience planning
• Experienced in insight analysis across a wide range of inputs
• Proven experience in workshop facilitation and co-creation sessions to develop both strategic deliverables and creative idea
• Healthcare/pharma experience is desirable

Preferred

• Healthcare/pharma experience is desirable

Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive Benefits
• Employee Action Groups (EAGs)