Responsibilities

• Define and lead Monzo's customer marketing vision across our consumer product portfolio, spanning Core, Wealth, Borrowing and Payments.
• Set the strategic direction across CRM & Lifecycle Marketing and Integrated Marketing, ensuring these disciplines work together to create a seamless, customer-centric experience across every touchpoint.
• Partner with General Managers to bring engagement and performance insight into product product and commercial priorities, and to build effective go-to-market and ongoing engagement plans.
• Own the end-to-end customer engagement strategy, combining integrated marketing, CRM, in-product experiences and lifecycle communications to drive awareness, consideration, adoption, engagement, retention and long-term customer value.
• Lead the go-to-market strategy for new products and major launches in partnership with Product Marketing, while continuously evolving the marketing strategy for existing products through always-on engagement programmes and integrated campaigns.
• Build world-class lifecycle marketing programmes that help customers discover, adopt and deepen their relationship with Monzo through timely, personalised and relevant communications.
• Lead the evolution of Monzo's CRM and customer engagement capabilities, ensuring every interaction across email, push, in-app and other owned channels delivers value for customers.
• Shape Monzo's integrated marketing approach, bringing together brand, product and lifecycle communications into connected customer journeys across paid, owned and earned channels.
• Use data, experimentation and customer insight to inform strategy, optimise performance and continuously improve customer and commercial outcomes.
• Partner with Product, Data and Engineering to evolve our marketing technology, automation and personalisation capabilities, enabling increasingly sophisticated customer experiences at scale.

Requirements

• Engagement Marketing Leadership
• Significant experience leading enterprise customer marketing, product marketing, lifecycle marketing or growth functions within high-growth consumer businesses.
• A proven track record of defining engagement marketing strategy across large product portfolios, delivering measurable commercial impact throughout the customer lifecycle.
• Experience leading integrated teams spanning CRM & Lifecycle Marketing, Integrated Marketing or equivalent customer engagement functions.
• Deep expertise in one or more customer marketing disciplines, alongside the breadth and strategic leadership to unite multiple specialist functions into a cohesive organisation.
• Experience building and leading large, multi-layered organisations through periods of rapid growth, transformation and international expansion.
• Product, Customer & Creative Expertise
• Deep understanding of how product marketing, integrated marketing, CRM, lifecycle marketing and in-product experiences combine to create outstanding customer journeys.
• Proven ability to use engagement performance, experimentation and customer behaviour to influence product and commercial decisions, working in partnership with Product Marketing, Product and Data.
• Experience increasing product adoption, engagement, retention, cross-sell and customer lifetime value across multiple products and customer segments.

Preferred

• Engagement Marketing Leadership
• Significant experience leading enterprise customer marketing, product marketing, lifecycle marketing or growth functions within high-growth consumer businesses.
• A proven track record of defining engagement marketing strategy across large product portfolios, delivering measurable commercial impact throughout the customer lifecycle.
• Experience leading integrated teams spanning CRM & Lifecycle Marketing, Integrated Marketing or equivalent customer engagement functions.
• Deep expertise in one or more customer marketing disciplines, alongside the breadth and strategic leadership to unite multiple specialist functions into a cohesive organisation.
• Experience building and leading large, multi-layered organisations through periods of rapid growth, transformation and international expansion.
• Product, Customer & Creative Expertise
• Deep understanding of how product marketing, integrated marketing, CRM, lifecycle marketing and in-product experiences combine to create outstanding customer journeys.
• Proven ability to use engagement performance, experimentation and customer behaviour to influence product and commercial decisions, working in partnership with Product Marketing, Product and Data.
• Experience increasing product adoption, engagement, retention, cross-sell and customer lifetime value across multiple products and customer segments.

Benefits

• Learning budget of £1,000 a year for books, training courses and conferences.
• And much more, see our full list of benefits here.