Responsibilities

• Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market.
• Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets.
• Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.
• Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs.
• Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement.
• Continuously optimize digital channels and test new ones to improve conversion and response rates.
• Advisa on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting.
• Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy.
• Partner with our agency of record and internal Tech & Product Teams to maintain API-based attribution solutions (including S2S postbacks and event tracking) to reduce dependency on client-side tracking and mitigate data loss from browser/privacy restrictions.
• Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google).
• Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels.
• Provide leadership in regional strategy for acquisition across EMEA and collaborate with Global Panel and local teams to align targets.

Requirements

• Strong understanding of online advertising platforms and marketing principles.
• Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels.
• Hands-on experience with HasOffers (preferred but not required).
• Advanced proficiency in MS Office Suite (Excel, Word, PowerPoint).
• Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.

Preferred

• HasOffers (preferred but not required)

Benefits

• Kantar Rewards Statement: At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
• We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
• We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
• We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.