Senior Digital Marketing Manager / Head of Marketing

Worcester, Worcestershire, UK (Hybrid)

£55K/yr – £70K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize B2B marketing across the funnel, driving qualified leads and measurable ROI through multi-channel campaigns, data-driven testing, and close alignment with sales and commercial goals.

  • B2B funnel ownership: lead generation, SEO, content, and site performance to move prospects through the pipeline.
  • Digital lead generation and paid media: Google Ads, LinkedIn Ads, email automation, and multi-channel campaigns to grow pipeline.
  • Analytics and partnerships: ROI tracking, performance reporting, and agency/supplier management to ensure value and continuous improvement.

Job Description

Responsibilities

  • Develop and implement a commercially focused marketing strategy aligned with the company's growth objectives.
  • Own the full B2B marketing funnel, generating high-quality sales opportunities and measurable ROI.
  • Identify new marketing opportunities to increase market share and brand awareness.
  • Ensure all marketing activity supports the wider commercial goals of the business.
  • Drive digital lead generation across multiple online channels.
  • Optimise campaigns to improve engagement, lead quality, conversion rates and pipeline growth.
  • Oversee SEO strategy, content marketing and website performance.
  • Manage paid digital campaigns including Google Ads and LinkedIn advertising.
  • Develop email marketing and marketing automation campaigns to nurture prospects and existing customers.
  • Continue to strengthen the company's LinkedIn presence and wider digital footprint.

Requirements

  • Proven experience in a senior B2B marketing role with a strong digital marketing background
  • Demonstrable success delivering measurable lead generation and commercial growth
  • Strong knowledge of Google Ads, LinkedIn Ads, SEO, content marketing, email marketing and marketing automation
  • Excellent understanding of marketing analytics and campaign performance reporting
  • Experience managing marketing agencies and external suppliers
  • Strong commercial awareness with a focus on ROI and business performance
  • Excellent communication and stakeholder management skills
  • Previous experience managing or mentoring team members
  • Highly organised with the ability to manage multiple priorities
  • A proactive, hands-on approach and willingness to lead by example

Nice to have

  • Experience building and leading a internal marketing team
  • Experience shaping and executing marketing strategy in a fast-growing SME
  • Proven ability to translate data into actionable marketing improvements
  • Hands-on, proactive leadership style with a desire to lead by example

Benefits

  • Starting Salary of £55,000 - £65,000 per annum (depending on experience)
  • Company bonus scheme
  • Free onsite parking at our pleasant countryside location
  • Modern, newly refurbished air-conditioned offices
  • Excellent tea and bean-to-cup coffee and quality staff amenities
  • Hot company breakfast every Tuesday
  • Hot company lunch every Friday
  • Genuine progression opportunities within a fast-growing business
  • Opportunity to shape the future marketing strategy of the company
  • On-site parking

Marketing Team

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